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VW App-Connect gets celeb-studded campaign
Sat, Sep 19 2015Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.
2016 VW GTI Clubsport is a new breed of forbidden fruit
Wed, Sep 16 2015And this, friends, is the closest we'll ever get to the Volkswagen GTI Clubsport. As we were sad to report, this middle child between the standard GTI and the high-performance Golf R will not be coming to our shores, no matter how much we beg and plead. For those that need a refresher, the Clubsport was inspired by a concept originally shown at Worhtersee earlier this year. Its positioning means it's up on power – there are 261 (probably underrated) horsepower in this compact – although mum's the word on any upgrades to the suspension. As we previously noted, the extra 51 hp over stock will get the mid-level hot hatch to 60 in just 5.9 seconds, if you opt for the dual-clutch automatic, or an even six seconds with the manual trans. Loathe as we are to admit it, aside from the extra horsepower, most of the stuff about the Clubsport appears to be aesthetic. The body kit is all new and significantly more aggressive than the what's found on the GTI, while new 18-inch wheels are standard, although 19s can be optioned. Also larger, the twin chrome exhaust tips. In the cabin, there are far more aggressive sport seats, which are quite simply too cool to be sold in the US (just kidding, it's probably some silly federal regulation). We just had to mosey on down to the Volkswagen stand and check out the new GTI Clubsport. You can view all of our shots of the new hatch up top. Related Video:
Winterkorn vacates chairs on Audi, Truck & Bus boards
Thu, Nov 12 2015The last remaining vestiges of Martin Winterkorn's power within the Volkswagen Group are slowly melting away. The former chairman of the group's management board resigned as CEO nearly two months ago in the wake of the diesel emissions scandal. He held onto other roles within the group, but one by one he's been vacating those as well. Last month Winterkorn resigned from his role at Porsche SE – Volkswagen's largest shareholder. Now the latest development comes from Bloomberg, which reports that Winterkorn has stepped down from his role as chairman of the supervisory board at Audi. Prior to his promotion to run the entire group, Winterkorn served as chief executive of the Audi division, and prior to his resignation served continued to serve as its board chairman. No date was given for his resignation from that capacity, nor any successor named at this point. Repeated requests for clarification from Audi have gone unanswered. In correspondence with Autoblog, however, spokespeople for VW's commercial vehicle operations confirmed that Winterkorn has also stepped down as the chairman of the board at Truck & Bus GmbH. The newly established division encompasses truck manufacturers Man and Scania. Winterkorn also served as chairman of Scania's board, but requests for confirmation of his departure from that role also went unanswered. The Swedish truck manufacturer, however, named Henrik Henriksson as its a new chief executive only a few days ago.
