Vw Dune Buggy on 2040-cars

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VW consumer site finally gets configurator tool back

The traditional vehicle configurator is back on the Volkswagen US consumer website, and it works very well. The company now lets visitors create a virtual model to their own specs and then search for a match among dealer inventories, as is the norm from most automakers. Last summer, Volkswagen tried to break the mold with its thoroughly redesigned consumer website in the US. It sported a slick design but made the highly controversial change of removing the configurator. Instead, visitors were narrowing their selection from a searchable database of models already at dealers. While the streamlined approach immediately told users if their desired car was available, the system also largely hid the prices for options and packages. The newly tweaked design retains the previous tablet-oriented layout, but after clicking a model, the site immediately offers "Build Yours." From there, visitors select a trim, and then the vehicle pops up with options to choose things like colors and packages. The whole layout is clean, features large buttons and works quickly. At the summary page, there's still the opportunity to search for the user's choice in dealer inventories. This is definitely a major improvement.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.

Volkswagen breaks 40-year-old sales record in 2012

The last time Volkswagen moved this many vehicles in America in one year, Richard Nixon was still a President in good standing, Let It Be was a radio hit and each car wearing the VW badge boasted an air-cooled engine. That's right, with a grand total of 580,286 vehicles sold in the US last year, the VW Group has broken its own four-decades-old sales record by 2,899 vehicles.
Of that 580k total sold, 438k were Volkswagens and 139k were Audi products - increases of 35.1 percent and 18.5 percent, respectively, in year-over-year sales. The ultra-premium members of the VW group also fared well; Bentley delivered 2,315 vehicles for a 23.3-precent increase, and Lamborghini delivered 520 units for a 52.9-percent jump. Bugatti, we're told is "right on track."
Jetta (pictured) sales paced the marque with 170k models sold, and Passat also finished very strong with sales of 117k total. Tiguan also racked up its best year on file, with 31,731 models shifted.