Vw Bug Beetle Convertible on 2040-cars

Auto blog

Aurora's Chris Urmson on autonomy — that's one way to avoid speeding tickets

Although this year's CES was full of companies announcing and exhibiting their real and conceivable self-driving car technologies, while actual self-driving cars from Aptiv-Lyft were giving conventioneers 400 rides around town, the biggest news came when Volkswagen Group — and recognize this is the entire group, not just the brand — and Hyundai announced that they'd both partnered with Aurora Innovation. While the VW announcement was vague — "The collaboration brings the two companies together to realize self-driving electric vehicles in cities as Mobility-as-a-Service (MaaS) fleets" — Hyundai provided a concrete goal: "a strategic partnership to bring self-driving Hyundai vehicles to market by 2021." You may not have heard of Aurora, which has been described in some news accounts as "mysterious." But Aurora Innovation has been in business since December 2016, and it is to autonomous technology what the 1927 Yankees are to baseball. The three leaders of the company are Chris Urmson, co-founder and CEO, who had previously been chief technology officer for Alphabet Self-Driving Cars; Sterling Anderson, co-founder and chief product officer, who had directed the development of Tesla Autopilot; and Drew Bagnell, co-founder and chief technical officer, who had been autonomy architect and perception lead at the Uber Advanced Technology Center. We had the chance to sit down with Chris Urmson after he appeared onstage at a Hyundai press conference. He shared his insights on Aurora's approach to automated driving. Initial deployment of self-driving cars? "We think the first place this technology comes to market in in the transportation services or ride-hailing applications, but that's for our partners to decide." (Ride-sharing is a strategy a lot of players in the field are shooting for, as round-the-clock use is one way for paying for what will initially be a technology too costly for private ownership.) Transporting goods or people? "I personally — and as a company — am more excited initially about moving people around. Urban mobility. That's where you see the largest social impact. And it provides better access to mobility for people." Can you create a car that doesn't crash? "It is a fundamentally hard problem because other operators on the road can behave erratically at any moment. For example, if you are in a two-lane, opposing-traffic road, if you want to be safe, you don't drive there, ever.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

VW must explain diesel fix by Nov. 20 in California

The state of California has long been ahead of the game when it comes to enacting laws limiting greenhouse gas emissions from light-duty vehicles in the US. Now, it looks like the Golden State is again leading the pack as it tries to get to the bottom of the Volkswagen diesel-emissions scandal that has shaken up much of the automotive industry. In fact, while VW has come out and said vehicle recalls wouldn't likely start happening until at least January, the state is giving VW until Nov. 20 to outline how it will repair its diesel-powered vehicles to comply with emissions mandates, Reuters says, citing a spokesman with the California Air Resources Board. That deadline coincides with the 45-day mark after VW received its Sept. 18 compliance letter about the diesel issue. In fact, California regulators may well start testing non-VW diesel vehicles to see if any other automaker installed software that would cause diesel emissions to be underestimated. Other German automakers such as BMW have boosted their diesel-vehicle production in recent years in an effort to meet tightening greenhouse-gas emissions and fuel-economy standards. VW has estimated that as many as 11 million light-duty diesel vehicles may include cheating software. Given that California is the largest US auto market, many of those vehicles are tooling around the state. In all, Volkswagen has earmarked $7.3 billion to address the scandal's issues, while former CEO Martin Winterkorn has stepped down and has been replaced by Matthias Muller. Related Video: