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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

How the VW diesels perform in cheat mode

Are you tired of the Volkswagen diesel emissions scandal? Yeah? We are, too. But here's a story that, at the very least, gives us something resembling answers about one of the most important questions surrounding the firestorm – how will the affected cars perform when they're in their emissions-cheating test mode? Consumer Reports was able to find out, tapping into what it believes is the cheat mode. By turning the car to accessory mode, flipping on the hazards, and tapping the gas pedal five times, CR was able to defeat the auto-engaged traction and stability controls, which it believes activates cheat mode. The safeties will reengage if it detects the rear wheels spinning, so the next step was what CR called "a hack." The team unplugged the rear wheel sensors, so the car's computers couldn't tell whether the wheels were spinning. By the way, don't try this at home. With that done, CR hit the road, testing both a 2011 Jetta Sportwagen TDI and a 2015 Jetta TDI sedan in their normal and cheat modes. Why both cars? Well, the 2011 uses the EA188 diesel, which represents the bulk of the affected cars, while the newer Jetta uses the latest EA288, which just arrived for model year 2015. The results are, in a word, interesting. The EA188 engine lost 0.6 seconds on the way to 60 miles per hour while in emissions-compliant cheat mode, and fuel economy fell from 50 miles per gallon to 46. For the newer EA288, the 0-60 difference was negligible – just a tenth of a second – while the fuel economy dipped from 53 to 50 mpg. There are a few takeaways here. First of all, and as suspected, running in cheat mode did hurt both performance and fuel economy. But perhaps more importantly, even in emissions-compliant mode, both vehicles easily beat their EPA fuel economy estimates. According to FuelEconomy.gov, the highest rated 2011 TDI Sportwagen, the manual-trans model, was rated at 30 mpg city and 42 mpg highway, with a combined rating of 34 (the auto drops the city and combined ratings by one mpg, while the highway falls by three). The best a 2015 Jetta TDI sedan can do according to Uncle Sam, meanwhile, is 31 city, 46 highway, and 36 combined with the manual (again, the auto is worse, but only by a single highway mpg). Related Video:

Audi diverting a third of R&D budget to electrification

Companies make promises all the time. We'll do X by Y. The new A will be our biggest seller in B. You know the drill. But it's when an automaker puts its money where its mouth is that we really stand up and take notice. That's precisely what Audi is doing as it attempts to convert 25 percent of its sales to electrified vehicles by 2025. Citing two sources with knowledge of Audi's plans, Reuters reports that around a third of the company's research-and-development budget will go to " electric cars, digital services, and autonomous driving." Of course, shifting that much money over to newer technologies means sacrifices elsewhere – Reuters' sources claim Audi will move money away from combustion engines and reduce country-specific powertrain variants, but the sources wouldn't get more specific. According to Reuters, Audi is 22nd in total sales of hybrids and EVs. That's eight spots behind Mercedes and ten spots behind BMW (not to mention hybrid-happy Lexus). Audi's only electric representatives in the US market are the A3 e-Tron and Q5 Hybrid and things aren't much better in Europe – the company needs to dump buckets of money into expanding its meager lineup to bring up the percentage of EVs it sells. Expect greater detail on Audi's electrification plans very soon – CEO Rupert Stadler will discuss the company's path forward on Wednesday at a closed-door meeting in Munich with over 2,000 managers. It's unlikely all those managers will be able to keep quiet. We'll be listening. Related Video: Featured Gallery Audi E-Tron Quattro Concept View 36 Photos News Source: ReutersImage Credit: Audi Green Audi Volkswagen Green Driving Electric Hybrid PHEV e-tron audi e-tron electrification