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VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW rolls out new California camper van

Volkswagen introduced the sixth-generation Transporter van a few months ago, ushering in a new era for the once-iconic VW bus. But the Transporter isn't the only version Volkswagen Commercial Vehicles bases on its core van chassis. It also offers the Caravelle, the Multivan, and this, the new the California camper. Based on the T6, the latest California is now being rolled out for what you might call "outdoor recreation enthusiasts." Depending on which configuration you choose, it can fit up to seven people on the road and sleep up to five. VW has thrown everything into this van, literally including the kitchen sink. It's also got beds, a pop-top, and a dual-burner gas range. The new VW California can be had in three trim levels (dubbed Beach, Coast, and Ocean) and with a range of gasoline and diesel powertrain options. That is, where it can be had, because despite the name, the California (like the rest of VW's commercial vehicles) isn't actually offered in California or any of the other 49 states in the Union. Off on holiday – advance sales of the new California have begun - In three equipment lines: Beach, Coast and Ocean - Entry-level prices from just ˆ41,429.85 - New TDI and TSI engines – lower fuel consumption and stop/start function as standard - Modern infotainment, assistance systems and DCC suspension Hannover, 10 June 2015 – Advance sales of the new California have started at dealerships in Germany. Prices start at ˆ41,429.85 (Beach with 62 kW TDI). The California is now available in three equipment lines: Beach, Coast and Ocean. The California Beach is the entry-level model. It is the perfect combination of a 7-seat passenger car and a motorhome with up to five berths. Equipped as standard with a manual pop-up roof and two different layouts (double reclining bench seat with storage compartment or folding triple bench seat with multiflex board), it provides the ideal base for everyday life and travelling. Naturally, the integrated roller blinds enable the creation of privacy and shade, just as the ability to turn the front seats around enables driver and passengers to sit together in a cosy seating group. In combination with the removable camping table within the sliding door and the folding chairs in the tailgate, you are always equipped for outings of all kinds. New to the range is the California Coast.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.