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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Subaru WRX vs. Volkswagen GTI | Under-$30K fun

If financing a new car purchase for 60 months, you'll spend roughly $200/month for those five years on every $10K you finance. Subaru's WRX and Volkswagen's GTI, each with a base price of around $25K (which equates to roughly $400/month with 20 percent down) can easily become $40K (in WRX STI and Golf R trim). That extra $15,000 will cost you almost $300/month over the life of a 60-month payment book. A $40K Subaru or Volkswagen is cheap in terms of enjoying the additional performance, but if your goal is only to get places in a fast hatch or sedan, you can keep your outlay far closer to the base price. Just mind the options. VW GTI: In the increasingly popular hot hatch segment, the GTI was arguably the first. Based on the revolutionary (for the mid-'70s) Golf hatchback, the GTI offered upgraded power, improved handling and just enough cosmetic enhancements to let others know you were driving something special. Consumer response was immediate, and imitators came out of the woodwork. Now in its seventh iteration (as of the 2015 model year), the GTI has consistently evolved. Its 2.0-liter turbocharged four makes 210 horsepower and — more important in day-to-day driving — 258 pound-feet of torque. Its footprint remains comfortably small, with easy access to front and rear seats and, if you need to carry something large, it has an expansive hatch and fold-down rear seat. Like most of the VW/Audi family, its interior design and appointment bat well above the $25,000 price point. Whether selecting the six-speed manual transmission or six-speed DSG automatic, know that a responsive, agile hatchback is just a throttle tip-in away. It's perfect for the in-town commute, weekend getaway or cross-country romp. And it appeals to a wide demographic, so resale value will remain high. Subaru WRX: This once was a performance derivative not shared with American consumers. But with its success globally, Subaru brought the WRX to the States, with the high-performance STI variant not long after. Having been offered in the U.S. as a sedan, wagon and hatchback, today's WRX is available only as a four-door sedan. As on every Subaru available in the U.S. (except the BRZ), all-wheel drive is standard. Power is supplied by a turbocharged flat four displacing 2.0 liters but upping the horsepower to 268, while available torque is numerically identical to the GTI's at 258 pound-feet.

European new car sales drop nearly 8% in first half of 2019

PARIS — European car sales dropped 7.9% in June, led by bigger declines for Nissan, Volvo and Fiat Chrysler (FCA), according to industry data published on Wednesday. Registrations fell to 1.49 million cars last month from 1.62 million a year earlier across the European Union and EFTA countries, the Brussels-based Association of European Carmakers said in a statement. Calendar effects resulted in two fewer sales days in most markets, accentuating the decline. Registrations for the first half closed 3.1% lower, ACEA said. For European carmakers, weakening demand at home compounds the pressure from a sharper contraction in China and emerging markets that may yet bring more profit warnings. NissanÂ’s aging model lineup contributed to a 26.6% June sales slump while Volvo Cars, owned by ChinaÂ’s Geely, saw deliveries tumble 21.7%. Registrations also fell 13.5% last month at FCA, 10.1% at BMW, 9.6% at Volkswagen Group and 8.2% for both Mercedes parent Daimler and FranceÂ’s PSA Group. The Peugeot makerÂ’s domestic rival Renault suffered less, posting a 3.9% decline. By the Numbers BMW Chrysler Fiat Nissan Volkswagen Volvo Peugeot Renault