1972 Volkswagen Super Beetle Base 1.6l on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Volkswagen Golf GTE Sport Concept debuts at Worthersee

Do you like hot Volkswagens? So do we. And that's why the annual Worthersee festival in Austria is a treat. It's where the Volkswagen Group shows off some performance-minded concept cars, like the GTI Clubsport or the 600-horsepower Audi TT. But VW wants to show that it's possible to increase performance while still maintaining some eco-friendly dignity. And that's where this striking Golf GTE Sport Concept comes in. The concept is powered by a three-motor plug-in hybrid system. There's a 1.6-liter turbocharged inline-four up front, with electric motors mounted at each axle. Total output is said to be 396 horsepower, which is enough to move the all-wheel-drive hatch to 62 miles per hour in 4.3 seconds, on its way to a top speed of 174 mph. It can drive under full electric power, act as a traditional hybrid, or go into full "GTE" mode, where the engine and both motors are on full assault. Its styling is definitely forward-thinking, with angles and creases abound. But it still retains that signature Golf C-pillar design, with a two-tier adaptation first seen on the outrageous GTI W12-650 concept from 2007. The body is largely constructed from carbon fiber and has doors that swing forward and up (think BMW i8). Volkswagen says the Golf GTE Sport Concept "bridges the gap between road cars and racing sport cars." That's evident inside the car, too. There's a rakish dashboard with a three-tier instrument display setup, and a very aggressive cockpit design for the two-seat cabin. Five-point seatbelts on each chair and a racing-inspired steering wheel really drive home the performance mindset of this concept. There's a lot more to learn in the detailed press release below. Check it out, but not before scrolling through the image gallery above. This one's certainly a looker. World premiere of the Golf GTE Sport: Plug-in hybrid sports car catapults the GT idea to the future - Lightweight and high-strength body of the Golf GTE Sport is made of carbon - Concept car with a top speed of 280 km/h is a zero emission vehicle and a race car in one Five key facts about the Golf GTE Sport: 1. Golf GTE Sport is powered by a 295 kW / 400 PS plug-in hybrid system 2. Progressive Golf GTE Sport bridges the gap between road cars and racing sport cars 3. Avant-garde exterior design of the Golf GTE Sport perfects the idea of C-pillars with two-level construction 4. Golf GTE Sport debuts with digital instruments arranged on three levels and tailored to motor racing 5.

Volkswagen looking to acquire Proton, Lotus?

Let's say you're an automaker bent on world domination looking to grow your sales. That's going to have you looking at Asian markets, because that's where some of the biggest growth has been, and that's exactly what Volkswagen is doing as it considers making another run at Malaysia's Proton.
Reuters reports that Volkswagen is interested in at least a partial stake, if not a controlling interest in Lotus-parent Proton as a way to continue a production presence in the region without having to build its own factory.
Volkswagen already builds the Passat in a DRB-HICOM facility in Pekan, Malaysia, and plans are in place to build the Jetta and Polo there, as well. With both southeast Asia and its relationship with Proton figuring so importantly in Volkswagen's plans for expansion, buying into Proton can help ensure stability. Volkswagen is being tight-lipped about the whole idea, but CEO Martin Winterkorn did recently say, "it's our clear goal to continue the successful (expansion) course of past years with great dynamics and stability," which sounds an awful lot like deals are on the table to smooth the path to further growth.