1970 Volkswagen Engine Sick on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2016 Volkswagen Golf TDI SportWagen Review

You might think that after driving a Dodge Challenger Hellcat during the week of the Woodward Dream Cruise, seven days with a diesel-powered Volkswagen Golf SportWagen would be a letdown. You know, like following a shot of Jack Daniels with a sippy cup of Metamucil. But it ended up being perfect timing. Right at the end of my Challenger loan, I signed my name what felt like 1,241 times, handed over a very, very large check, and officially bought my first home. The SportWagen arrived on moving day, and I set about putting the longroof's hauling ability to the ultimate test, schlepping everything I own to my very first house. SportWagens, like Metamucil, can often be very good for you. The wagon's cargo area isn't dramatically bigger than the standard Golf – 30.4 cubic feet versus 22.8 – unless you fold the second row down. With the seats flat, the Golf SportWagen's advantage nearly doubles, to 66.5 cubic feet. But it's not just the extra space that makes moving things a lot easier. The rear hatch is more defined and sits atop a lower bumper. The load height is just 24.8 inches, while the tailgate opens to an aperture of 40.6 inches. It also opens high enough that your six-foot, one-inch author can stand tall below it. The load height is just 24.8 inches, while the tailgate opens to an aperture of 40.6 inches. In short, loading stuff into the back was a breeze. While you might expect the Golf SportWagen to make short work of a bunch of boxes, it was easy to add larger items into the mix. I hauled nightstands, a large desk chair, and even all four pieces of a king-size IKEA bed frame with a minimal amount of fuss. That said, Volkswagen uses nice materials in the cargo compartment of the Golf, so if you frequently move a lot of stuff, expect to see visible wear sooner rather than later. If you prefer to move people instead of things, rest easy knowing the wagon mimics the Golf hatchback's 35.6 inches of rear legroom. Moving locally meant a lot of back-and-forth trips. Between the actual move itself and the subsequent running around, I put 600 miles on the Golf SportWagen during my week-long loan. But with this car, I could have done way more and wouldn't have found cause to complain. It's the little details that make the Golf feel premium. The Golf's cabin is a great place to be.

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen