1969 Volkswagen Bug/custom Street Rod on 2040-cars

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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

2016 Volkswagen Golf GTE First Drive [w/video]

For the past few years I've enjoyed a simple automotive tradition: When planning a European vacation, I request a relatively attainable loaner car that's unavailable in the States. These slices of can't-get-it-at-home automotive exotica have tended to be clean diesels, and experiencing them in their native habitat ahead of their US debuts often gives some form of four-wheeled revelation. For instance, before the mainstream emergence of clean diesels stateside, I racked up 1,500 miles on a then-brand-new 2008 Mercedes-Benz C220 CDI. The otherwise unassuming sedan enabled me to cannonball from the South of France to Barcelona on a single tank of fuel, while delivering satisfying torque around town and averaging 41 mpg. The following year, I bombed through the Italian Alps in a Volkswagen Golf SportWagen TDI, which eked a claimed 17 percent better fuel economy than its predecessor. Once again, I was in car guy heaven, returning home with nothing but praise for these efficient, entertaining diesels that seemed to defy conventional wisdom. And then came the Volkswagen scandal, single-handedly besmirching so-called clean diesels and everything they purported to represent. With a European pleasure trip around the corner (and a request for a press car pending with VW), I wondered what would be waiting for me curbside when I touched down at Aeroporto di Firenze-Peretola. The GTE packs what is essentially an Audi A3 E-Tron beneath its familiar skin. Enter The High Performance Hybrid Volkswagen, quite understandably, didn't want to arm a journalist with potentially damning commentary about the technology that has already inspired environmental outrage and the ousting of CEO Martin Winterkorn. For the automaker in peril (and the auto writer in waiting), I soon discovered that the 'clean' diesel elephant in the room would be supplanted with a vehicle that could single-handedly deflect controversy. My loaner? A still-can't-get-it-back-home alternative to diesel, the 2016 Volkswagen Golf GTE plug-in hybrid. First off, let me admit to some prejudicial bias against the GTE. Maybe it's my personal views on hybrids, tainted by the eco self-righteousness exuded by their drivers back home, and epitomized by teeming swarms of Prius drivers who couldn't give a single damn about driving. Or maybe it's the added weight and complexity of a hybrid drivetrain that runs counter to my petrol-loving soul.

Volkswagen Caddy gets the Alltrack treatment for Frankfurt

We've seen Alltrack versions of the VW Golf and Passat. The German automaker's commercial vehicles division has even done a concept version of the Multivan with a similar treatment. And now it's taking that same rugged off-road approach with the Caddy van. The new Caddy Alltrack starts off with the latest, fourth-generation city van revealed earlier this year in Geneva, and beefs it up to replace the previous Cross Caddy. That comes down principally to black trim on the wheel arches, side sills, bumpers, and underbody protection with metallic accents. It also packs unique 17-inch alloys, fog lights, chrome trim on the grille, silver roof rails, a new optional beige metallic paint (pictured), and Alltrack logos galore. The interior has similarly been worked over with unique trim. Though no mention has been made of any suspension upgrades, the Caddy Alltrack can be specified with 4Motion all-wheel drive. Prospective buyers (in markets where VW offers its commercial vehicles line) will also have to choose between passenger and panel van body-styles, and between four diesel and three gasoline engine options. They range in output from 74 to 123 horsepower and come mated to manual or dual-clutch transmissions with five, six, or seven gears. Look for the new Caddy Alltrack to highlight the Volkswagen Commercial Vehicles display at the Frankfurt Motor Show opening later this week. Related Video: The new Caddy – now available as Alltrack version with off-road styling - World premiere of Cross Caddy successor at IAA 2015 - Fourth generation of the Volkswagen best-seller once again available in rugged off-road style - Passenger car and panel van Alltrack variants optionally available with 4MOTION Hannover/Frankfurt, 10 September 2015 – Volkswagen Commercial Vehicles will be showcasing the latest off-road style version of its best-selling Caddy at the IAA (International Automobile Show) from 15 to 27 September, 2015. The successor to the Cross Caddy is called the Caddy Alltrack. Like its predecessor, it is available both in passenger car and panel van formats. The latest version of the urban delivery van and family MPV is clearly distinct from the other Caddy models with its exclusive 17-inch alloy wheels 'Quito', new Mojave Beige metallic paintwork and optional 4MOTION all-wheel drive technology.