1965 Volkswagon Beetle Coupe Very Clean on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Volkswagen and Porsche recall Touareg and Cayenne

The Basics: Volkswagen and Porsche will recall about 800,000 units worldwide of the 2011-2016 Touareg and Cayenne, according to Reuters. Of these, there are 88,300 Cayennes and 46,700 Touaregs in the US. The Problem: A securing clip on the brake pedal hinge could be missing. This can cause the pedal pivot pin to move, and "the pedal could lose guidance," according to Volkswagen's statement. Over time, the problem might cause the pedal hinge to fracture, which could make it impossible to activate the brakes. Injuries/Deaths: Porsche's statement says, "this is a purely precautionary measure, as there have been no reports of accidents or injuries as a result of this concern." Volkswagen's statement reports, "no incidents have occurred in the US to date. However, single events have been reported overseas." The Fix: Dealers will inspect the clip and reinstall it if necessary. If you own one: Porsche says it discovered the problem during internal inspections. Related Video: PORSCHE EXAMINES CAYENNE MODELS AS A PREVENTATIVE MEASURE Inspection of pedal hinge clip Atlanta, Georgia. Voluntary safety recall: Porsche is conducting an examination of 409,477 Cayenne models worldwide from model years 2011 to 2016 for a precautionary inspection, of which 88,300 are in the United States and 10,370 are in Canada. The reason for this is a clip may have become dislodged from the pedal bracket. We are implementing a voluntary recall to inspect all Cayenne vehicles built during that period to ensure the clip is present and to re-install it if necessary. The problem was identified during internal inspections and remedied in production. This is a purely precautionary measure, as there have been no reports of accidents or injuries as a result of this concern. ### Volkswagen Statement Volkswagen has notified NHTSA of an upcoming voluntary safety recall affecting approximately 46,700 Volkswagen Touareg vehicles from the 2011-2016 model years. In rare cases, a securing clip at the brake pedal hinge may be missing. If the clip is missing, the pedal pivot pin could start to move and the pedal could lose guidance. If this remains undiscovered, the pedal hinge could fracture after continued operation, allowing the pedal to dislodge. A customer may not be able to properly actuate the brakes with a dislodged brake pedal. A non-functional brake or reduced braking power could result in a crash. No incidents have occurred in the U.S. to date.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.