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Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

Recharge Wrap-up: Chevy bi-fuel Silverado 3500HD Chassis Cab, VW Car-Net works with Apple Watch

Volkswagen's Car-Net app will be compatible with the Apple Watch. Using the app, owners will be able to lock and unlock their car, check charging status or fuel level, locate their car, flash the lights, and honk the horn of their vehicle remotely from their wrist. E-Golf owners can begin or end charging or operate climate control through their Apple Watch. The app can also monitor other household drivers with speed and boundary alerts - perfect for the parent who lends their car to a teenager. Read more in the press release from Volkswagen. Chevrolet is launching the bi-fuel 2016 Silverado 3500HD Chassis Cab. The work truck will now offer a version that will run on both gasoline and compressed natural gas (CNG). "CNG burns cleaner and costs less at the pump than gasoline, making it an appealing option for fleets," says GM's Ed Peper. Companies like Southern California Gas Co. find that trucks like this meet their work needs and help them achieve their goals of greening up their fleets, GM says. Read more in the press release from GM. UPS has made a deal to buy renewable natural gas from Clean Energy Fuels. This make UPS the biggest user of natural gas in the shipping industry. Clean Energy Fuels, co-founded by T. Boone Pickens, will provide UPS with its Redeem brand natural gas, which uses methane captured from landfills. UPS hopes to log 1 billion miles with its alternative fuel and advanced technology fleet by 2020. "Our rolling laboratory approach provides a unique opportunity for UPS to test different fuels and technologies," says Mitch Nichols of UPS. "Today's RNG agreement will help mature the market for this promising alternative fuel." Read more in the press release below. UPS BECOMES NATION'S LARGEST USER OF RENEWABLE NATURAL GAS IN SHIPPING INDUSTRY New Agreement with Clean Energy Will Help Grow Market for Use of Methane Gas from Landfills as Fuel Atlanta, May 5, 2015 – UPS® (NYSE:UPS) today announced it has entered into an agreement to purchase renewable natural gas (RNG) for its delivery vehicle fleet from Clean Energy Fuels Corp. (NASDAQ: CLNE). The deal signifies UPS's plan to significantly expand its use of renewable natural gas for its alternative fuel and advanced technology fleet. The company has a goal of driving one billion miles using its alternative fuel and advanced technology fleet by the end of 2017. Clean Energy Fuels, co-founded by T.

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.