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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Volkswagen reveals Golf GTI Clubsport concept at Worthersee

The various brands under the Volkswagen Group umbrella are bringing a slew of hot hatch concepts to the GTI-Treffen in Worthersee, Austria, this week – but the gathering wouldn't be complete without a version of the headline Volkswagen Golf GTI. And here it is. Previewed with initial details and a trio of design sketches last week, VW has now released a proper array of images showing the GTI Clubsport concept. The enhanced GTI packs an upgraded version of the stock version's 2.0-liter turbo four with 261 horsepower on tap, favorably splitting the difference between the standard GTI with the Performance package and the more potent Golf R. An overboost function even kicks in an extra 10-percent more horsepower to bring peak output up to 287 hp – just a few horses shy of the R's 292, but driving only the front wheels. As you can see, the Clubsport concept also features a more aggressive aero kit as well as upgraded rolling stock with semi-slick rubber. Most, if not all, of these enhancements are earmarked to find their way onto a 40th anniversary edition GTI, but we're unlikely to see that model in US showrooms. World premiere of the Golf GTI Clubsport at Lake Worthersee - Exclusive anniversary model for 40th birthday of the GTI - Golf GTI Clubsport debuts with 265 PS and boost function Next year, the Golf GTI celebrates its 40th birthday. Volkswagen is marking this historic event with a progressive anniversary model: the new Golf GTI Clubsport. Volkswagen will be showcasing the Golf GTI Clubsport on 14th May as part of the legendary GTI meet at Lake Worthersee, when it will make its world premiere in the form of a near-production concept car. With a power output of 195 kW / 265 PS (35 PS more than the Golf GTI Performance) and top performance temporarily increased by around a further 10 per cent thanks to a boost function, the Golf GTI Clubsport is set to take off at the start of 2016 as the most powerful production 'GTI' yet. The anniversary model is being launched not only with an extremely powerful engine, but also with an individualised interior and exclusive bodywork details. The design modifications include a completely new front bumper, new side sills, a new and aerodynamically highly innovative roof-edge spoiler and a specially developed rear diffuser. All of these features were designed with the aim of further enhancing the GTI's performance and of thereby bringing form and function into perfect harmony.

Skoda Octavia vRS is just the thing for your pumped-up neighborhood

Skoda, oh Skoda. You're just so cool. Maybe it's the fact that it's a brand that we don't get in these United States, but Skoda's rebadged Volkswagens, in particular the new Octavia vRS shown here, are just different enough from the hum-drum VWs on our shores that the Czech brand seems strangely desirable. Maybe we're just craving forbidden fruit.
This short, minute-long spot covers the new vRS in a world of excess, where strollers ride on 26-inch wheels, lawnmowers feature V8 engines and ice cream cones are the size of toddlers. As things often go in these ads, the Octavia vRS draws the eyes of passerby that are seemingly use to things far more ridiculous than a reasonably priced Czech sedan. In reality, the Octavia should be fairly familiar to American buyers. It uses the same 2.0-liter, turbocharged four-pot found in the Volkswagen GTI and Jetta GLI, with 217 horsepower, and sits on the same platform as the Audi A3 and Volkswagen Golf. Take a look at the full spot, below.