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Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.

Toyota will introduce several new battery EVs by 2025

Toyota has been a champion of hybrids and hydrogen fuel cell vehicles, but in the near future it will bet heavily on battery EVs as well. The most recent statement from the Japanese manufacturer details there are several new BEVs in the pipeline. Toyota has stated its intent for half of its global 2025 sales to consist of electrified vehicles. Plans include selling 4.5 million hybrids, which perform well in Toyota sales metrics already Í— Reuters says 80% of global hybrid vehicle sales are Toyotas. But 1 million vehicles will be EVs with either battery or hydrogen fuel cell power. From 2020 on, the carmaker will introduce at least 10 new BEVs, six of which will be based on the electrified version of its TNGA platform, dubbed e-TNGA, and sold globally. There will be a host of electric SUVs and crossovers in different sizes, along with a sedan and an MPV. Toyota says its EV plans must include a stable supply of batteries, as well as improved battery life and durability and proper reuse. It has found partners in China's CATL and electric carmaker BYD to help with battery availability. Earlier this week, Toyota announced that it is planning a jointly developed, all-wheel-drive battery electric crossover together with Subaru, and the resulting vehicle will probably be one of the six new models mentioned above. Subaru is also likely to benefit from the joint development deal, as it is a bit player in large parts of the world, and a partner like Toyota will come in handy when coming up with completely new vehicles.

Toyota recalls 52k units of 2011-2012 Avalon for potential short circuit

Toyota is issuing a recall for roughly 52,000 examples of its 2011 and 2012 Avalon sedans in the US because a possible short circuit in the wiring for audio system's subwoofer may cause a fire. According to Toyota, it's possible for the subwoofer's wires to move out of position if contacted by cargo in the trunk. If one of the wires then contacts the metal frame of the speaker, it could trigger a short circuit. "If this occurs, the subwoofer could overheat, increasing the risk of a fire," according to the automaker. "There were two reports of thermal events – no outright fires," said Toyota spokesperson Cindy Knight to Autoblog. Toyota reports there are no reports of injuries, fatalities or crashes from this problem. Dealers will repair this problem at no cost, but until then, they will immediately disconnect the rear subwoofer as a precaution for owners. The recall notices will be sent out in mid-February, according to Knight. TOYOTA RECALLS CERTAIN 2011-2012 MODEL YEAR AVALON VEHICLES TORRANCE, Calif., January 28, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 52,000 Model Year 2011-2012 Avalon sedans. In the involved vehicles, cargo could contact one of the audio system subwoofer wires located inside the trunk, and move the wire out of its normal position. If one of these wires contacts the metal frame of the subwoofer, it may result in an intermittent short circuit. If this occurs, the subwoofer could overheat, increasing the risk of a fire. Toyota is not aware of any crashes, injuries, or fatalities caused by this condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will provide a repair for the audio system. Until the remedy is available, as a precaution, Toyota dealers will disconnect the rear subwoofer. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ###