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Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.

Japanese spark plug giant NGK pleads guilty to price fixing, to pay $52M fine

The ongoing investigation by the Department of Justice into price fixing in the automotive industry has nabbed one more company breaking the law. Japanese parts giant NGK Spark Plug Company agreed to plead guilty to a felony count of pricing fixing and bid rigging in the in the US District Court in Detroit. Its punishment is a $52.1 million criminal fine and to continue to cooperate with the DOJ's sleuthing into the problem.
According to the DOJ, NGK conspired to fix prices on spark plugs, standard oxygen sensors, and air fuel ratio sensors on vehicles from major automakers in the US, including the former DaimlerChrysler, Honda and Toyota, in a scheme that ran from at least January 2000 to July 2011. The charge claimed that the company and its co-conspirators held meetings where they agreed on bids and price quotes that were submitted to the automakers.
With the latest plea, the DOJ has caught 28 companies and 26 executives for price-fixing and bid rigging in the auto parts industry, and they have collected $2.4 billion in criminal fines. In 2013, the feds brought nine Japanese suppliers down at once, to collect $740 million. Scroll down to read the DOJ's complete announcement of the case.

Kyle Busch breaks leg in big crash, will miss Daytona 500

NASCAR driver Kyle Busch suffered a compound fracture of the lower right leg and a mid-foot fracture of his left yesterday at Daytona during the 112th lap of the Alert Today Florida 300, the season-opening race of the 2015 NASCAR XFINITY Series. Busch came into contact with the infield wall just past the pit lane exit, an area where there is currently no SAFER barrier, which is designed to reduce the risk of injury in a crash. Fellow racer Ty Dillon, the third-place finisher in the race, expressed a common refrain following the news of Busch's injury. "I think we're to the point now in NASCAR we should have SAFER barriers at a place like this, we're going so fast. I think we could probably afford it," said Dillon. Matt Crafton will drive the No. 18 Toyota today at the Daytona 500 today as a substitute for Busch, but it's not yet clear if he will continue to drive the car following Daytona. Kurt Busch, Kyle's older brother, will also miss the Daytona 500 due to the domestic violence case against him in Delaware. Video footage of the wreck can be seen above. It goes without saying, but we wish Kyle a speedy recovery and a return to his stock car as quickly as possible.