2014 Toyota Tundra Sr5 on 2040-cars

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Toyota Camry Dragster takes the phrase 'sleeper' to its logical extreme [w/video]

Sometimes, looks can be deceiving. This is certainly one of those times, as Toyota successfully trolled the entirety of the media corps at the 2014 SEMA Show by rolling an innocent-looking Camry onto the floor... only to lift literally the entirety of its body to reveal an 850-horsepower, tube-framed dragster. Well, we have been asking for a more driver-oriented Toyota.
While it's designed to go fast in a straight line, the origin of the Camry Dragster's parts might be surprising. The 5.7-liter V8 engine, transmission, rear axle and electronics were plucked from the Toyota Tundra pickup. Toyota Racing Development donated a supercharger, while a wet-nitrous-injection system was also tacked on for that little extra something. Those goodies will help propel this anonymous looking monster through the quarter mile in just 9.8 seconds.
"This is the most extreme build we've ever unveiled at SEMA," said Toyota's motorsports chief Steve Appelbaum said in a statement. "The transformation from seemingly stock Camry to full-blown racecar just shocks the senses. Chuck Wade and the team at Motorsports Technical Center did a truly spectacular job executing the vision of this project."

2015 Toyota Sienna SE keeps the swagger, adds thoughtful updates [w/videos]

Toyota found huge success with its "Swagger Wagon" rap video for the 2011 Sienna SE. It showed that a minivan could actually sort of maybe be fun and didn't have to be a lame vehicle for people who long ago lost their sense of humor. Now that there is a slight refresh for the 2015 model, the company is trying to capture that effervescent image again with a bunch of videos aimed at families.
For the latest launch, Toyota is partnering with some family-friendly online video stars and having them show off the Sienna's features. It's releasing YouTube videos from the creators of Action Movie Kid and Convos with My 2-Year-Old and a Vine from Eh Bee Family, and they all hope to show that it's cool to be a family with a minivan.
In terms of actual changes, though, the update is pretty light aesthetically, but the new tech inside seems aimed directly at mom and dad. However, unless you've got a sharp eye, spotting the exterior refresh might be tough. Toyota is tweaking the front end slightly by adding a dark mesh grille and trim. The headlights are also slightly reshaped to incorporate a new strip of available LED running lights.

Toyota says C-HR Concept is more of a Prius preview than we thought

When the designers thought they were just about finished with the new look of the fourth-generation Toyota Prius hybrid, higher-ups did not like what they saw and sent those designers back to the proverbial drawing board to come up with something a little spicier. Duly inspired, the designers came up with something last spring that may look a bit like the C-HR crossover concept, Automotive News says. For those looking for a Prius design with a little more bite, that isn't necessarily a bad thing. The C-HR hybrid concept isn't a direct preview of the new Prius, but the "diamond architecture" features like thick wheel wells and mean-looking grille could make an appearance on the hybrid. Those aren't exactly familiar Prius materials, but they may be coming to the next version of the world's most popular hybrid, whose production debut has been pushed back until the end of next year. It is also notable that there will likely be a far greater design difference between the standard Prius hatchback and the plug-in hybrid variant, which are pretty much identical in their current versions. The C-HR concept, whose look has been compared to that of the Nissan Juke, was unveiled at the Paris Motor Show last fall. We think it looks good, and wouldn't mind seeing some of the touches in the new hybrid.