2012 Toyota Tundra Double Cab Limited on 2040-cars

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This Japanese ad for the Toyota Prius Plug In is beyond confusing

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that. We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it. Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota will retrofit late-model cars with new technology

Toyota will inaugurate a service called Kinto Factory that will add modern features like electronic driving aids to select late-model cars. The program will launch in Japan in January 2022, and it aims to let motorists benefit from new technology without having to buy a new car. Kinto Factory will initially offer customers two basic services: upgrading and remodeling. Upgrading is defined as retrofitting safety and convenience functions, like emergency braking assist, a blind spot monitoring system with rear cross-traffic alert, and a hands-free tailgate or trunk lid. Remodeling involves replacing worn or damaged parts inside and out, such as the upholstery, the seat cushions, and the steering wheel. Personalization will join the list of services at a later date, partly because it involves gathering data on how drivers use their car. The list of cars eligible to receive a makeover from Kinto Factory include the Prius, the Prius c (which is called Aqua in Japan), the Prius V (known as the Prius ? in its home country), the Lexus UX (pictured), and the Lexus NX. Since the program is launching in Japan, Kinto Factory will also work on vehicles we've never seen on American roads, like the Vellfire (a big minivan) and its upscale Alphard derivative. Pricing information and availability will be announced closer to the program's launch. Toyota notes that each upgrade will be available individually, so customers will be able to select precisely what's added to their car, and that all of the parts will be backed by a warranty. As of writing, Toyota hasn't announced plans to bring the Kinto Factory program to the United States. However, it added that the upgrades detailed above represent the program's first step, and it clarified that it's open to the idea of expanding the service in overseas markets.

Toyota FCV puts hydrogen fuel cell twist on ALS Ice Bucket Challenge

You've probably seen your fair share of Ice Bucket Challenge videos online this week, which are meant to raise money to fight amyotrophic lateral sclerosis (ALS), often called "Lou Gehrig's Disease." Hopefully, you've seen ours. We've watched a lot of these videos, but haven't seen one that makes an alt-fuel point quite like a new video from Toyota. Julie Hamp, the CCO of Toyota North America, lost a sister-in-law to ALS last year, so for her the cause is personal. Instead of just dumping icy-cold water on her head, Hamp uses water from the FCV fuel cell vehicle parked next to her. Because, of course, a hydrogen fuel cell car emits nothing but water vapor. Toyota didn't run a lot of hydrogen through the car to collect water, it just got enough to top off the ice bucket. Using the water emissions from a hydrogen vehicle in a creative way is not a new trick. Two years ago, the California Fuel Cell Partnership made the point that you can drink the emissions (just like Mercedes-Benz did earlier this year), but admitted that "fuel cells produce about the same amount of water as gasoline vehicle – about 1/3 cup for a full day of driving." Still, for a good cause, we'll accept the mix of tap water and "emissions." Check out the video below, if you haven't had enough already. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.