2010 Toyota Tundra Limited Crewmax W/ Leather, Jbl, Bluetooth, Usb, Tow & More on 2040-cars

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Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Aston Martin will race the Valkyrie hypercar at Le Mans in 2021

Aston Martin will challenge for outright victory in the Le Mans 24 Hours race in 2021 with its Valkyrie hypercar, the British luxury sportscar maker announced on Friday after race organizers rewrote the rules. The governing FIA, who oversee the World Endurance Championship, and race organizers Automobile Club de L'Ouest, revealed earlier that hypercar derivatives would replace prototypes as the top category starting in the 2020-21 season. Aston Martin will field two works Valkyries, powered by V12 normally-aspirated engines, as part of a multi-year commitment to a championship currently dominated by Japanese manufacturer Toyota. The announcement comes 60 years after Aston Martin's sole overall triumph at Le Mans in 1959 with Britain's Roy Salvadori and American Carroll Shelby. Le Mans winner Toyota, meanwhile, has committed to staying in the WEC after 2020 subsequent to the hypercar rules. The Japanese manufacturer said in a statement before this weekend's race at Le Mans' Sarthe circuit that it would continue in 2021 with a hybrid-powered prototype based on the GR Super Sport road car. Track testing of the new car will begin next year. Defending champions Toyota will start on pole position on Saturday after sweeping the front row in qualifying for the third year in succession. "This new era of competition is a fantastic opportunity to demonstrate our credentials not only as a race team against some of the best in the business, but also as a sportscar manufacturer," said Toyota Gazoo president Shigeki Tomoyama. The 2021 Le Mans will also be the 100th anniversary of Aston's first entry at the Circuit de la Sarthe. "I think you'd say from the brand's point of view, there's a little bit of unfinished business to be done," Group Chief Executive Andy Palmer told Reuters. Top Formula One designer Adrian Newey, who has won championships with Williams, McLaren and Red Bull, helped create the Valkyrie. The limited edition road legal version costs in the region of 2.5 million pounds ($3.17 million). "We don't under-estimate the difficulty of an outright win at Le Mans and you never under-estimate the tenacity and resources of Toyota," said Palmer. "On the other hand, we're not coming just to make up the numbers. We're coming here to give it a bloody good shot." Palmer said the new regulations would significantly reduce the costs of competing, without giving details about the likely budget, and hoped commercial rivals McLaren and Ferrari would take up the challenge.

Toyota Tundra ditches V6 for 2015

The Toyota Tundra debuted in new-ish form for the 2014 model year, but as we head into 2015, the truck boasts a couple of small updates. Most notably, the base V6 engine has been discontinued. On top of that, there's the new TRD Pro model on offer for 2015, which we've told you about before.
Why kill the V6? Simple - it was very low-volume. "The Tundra V6 take rate was significantly less than five percent," a Toyota spokesperson confirmed via email to Autoblog. So for 2015, the two V8 engine options remain - a 4.6-liter unit with 310 horsepower and 327 pound-feet of torque, or the more powerful 5.7-liter powerplant with 381 hp and 401 lb-ft. Both engines are mated to a six-speed automatic transmission, and rear-wheel drive is standard. Four-wheel drive, of course, is available with either engine.
The only other noteworthy changes for 2015 include an optional integrated trailer brake for the 5.7-liter models, a new rear under-seat tray storage system for Double Cab trucks, and a spray-in bed-liner. Scroll down for the official press blast.