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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Junkyard Gem: 2004 Pontiac Vibe GT

The New United Motor Manufacturing plant in Fremont, California, built Toyota-derived machinery — badged as Toyotas, Chevrolets, Geos, and Pontiacs— from 1984 through 2010, and some of the very last vehicles that left the assembly line were Pontiac Vibes. The Vibe, sibling to the Toyota Matrix, mostly served as a ho-hum transportation appliance and/or fleet car, but a factory-hot-rod GT version could be purchased. Today's Junkyard Gem is one of those rare GTs, complete with the nearly unheard-of six-speed manual transmission, found in a self-service yard in northeastern Colorado. The regular Vibe had 123 or 130 horsepower, depending on the number of driven wheels, but the Vibe GT got the same 1.8-liter 2ZZ engine that went into the Celica GT-S. 180 horsepower, which was enough to make the 2,800-pound Vibe GT keep up with the 3,108-pound/215-horse Chrysler PT Cruiser Turbo that year. Sadly, no race series pitting Vibe GTs against PT Cruiser Turbos and Chevy HHR SSs on road courses ever materializedÂ… but it's not too late. The Vibe GT has something you couldn't get in a PT Cruiser or Chevy HHR, though: a six-speed manual transmission as standard equipment. In fact, the six-speed was the only transmission offered in the early Vibe GTs (an automatic became an option later on). You'll find plenty of three-pedal econoboxes from this era, because they were significantly cheaper than their slushbox-equipped counterparts, but the Vibe GT had plenty of competition from sportier-looking cars with manual transmissions in 2004. Not many were sold. This car is covered with nasty dents from golf-ball-sized hail (all too common in High Plains Colorado), so it may have been an insurance total that nobody wanted at auction. Sold in Wyoming, will be crushed in an adjacent state. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fuel for the soul. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The kids, they were crazy about the Vibe (well, maybe not). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota had right-hand-drive Matrixes brought over to Japan from Canada, but a NUMMI-built version of the Vibe could be purchased there for a few years as well. This was the Voltz, and its advertising seems notably frantic even by the standards of Japanese car commercials.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015