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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317:

Momkhana goes drifting with a V8 minivan in the 'burbs

Ken Block probably never expected that he would launch countless imitators when he released Gymkhana years ago, but by now we've seen the concept broadened for everything from toy cars to Crazy Carts. The latest parody is Momkhana, and it moves the setting to the suburbs for a trip to the shoe store. Before you completely write off the idea, though, keep in mind the vehicle making the commute is a drift-happy, rear-wheel drive Toyota Sienna boasting an LS3 V8 with an estimated 550 horsepower. The significant increase in muscle certainly makes a drive to the strip mall a lot more entertaining. In addition to the engine transplant, the minivan gets a massive handbrake to allow for big slides through the neighborhood. The clip replicates many of the classic stunts from Block's Gymkhana videos but in new, rather absurd surroundings. So instead of long, smoky donuts in a warehouse, they happen at the end of a cul-de-sac. If you're curious to see how the video was done, Famous Footwear, which created the clip, also made a featurette showing off some of the van's preparation and filming behind the scenes. News Source: Famous Footwear via YouTube, Carscoops Toyota Minivan/Van Performance Videos gymkhana toyota sienna