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Toyota teases 2016 RAV4 Hybrid for New York Auto Show

Toyota is being extremely enigmatic with its tease for the newly announced RAV4 Hybrid. The Japanese automaker merely has a photo of the model's rear end with a visible hybrid badge on it. The only additional into tells us to look forward to the CUV's debut in just a few days at the New York Auto Show on April 2. Thankfully, Toyota's teaser shot does give away a few more details about this new version of the RAV4. The LED taillights on display aren't the regular ones that wrap around the back of the popular crossover. In the current design, the white portion is placed near the middle of the hatch, and there's amber at the corner. Here, the indicator is clear and two strips of lights run towards the center. The automaker has made its plan clear to sell even more crossovers in the near future, and the RAV4 has already been a strong mover for Toyota. The company shifted 267,698 of them in 2014, a year-over-year jump of 22.7 percent. Through February 2015, it has sold 41,767 examples of the CUV, a 25.3-percent improvement over the same period last year. Still, the decision to launch a hybrid version of the RAV4 now is a bit surprising. The US market for the green segment was soft last year, and it hasn't really turned around yet. Although, rumors of Toyota launching a greener variant of its popular CUV have been around for years. At that time, the company said it would monitor market demand, and maybe the people have spoken. Related Video: A new hybrid joins the Toyota family. 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show. Featured Gallery 2016 Toyota RAV4 Hybrid: Teasers News Source: Toyota Design/Style Green New York Auto Show Toyota Crossover Hybrid 2015 ny auto show toyota rav4 hybrid

8 fastest depreciating cars in America

Getting a new car is an amazing experience. The fresh new scent, the barely touched interior, the double digit miles on your odometer, and... the depreciation once it leaves the car dealers lot? Maybe not that last one. To save you from the hurt of a quickly depreciating new car, we collected 8 of the fastest depreciating cars in America. And here's a surprise, one of them is a Toyota. Learn more at Autoblog.com Cadillac Infiniti Jeep Kia Lincoln Toyota Autoblog Minute Videos Original Video jeep compass cadillac xts infiniti q50 camry q50

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.