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2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show. The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel. While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car. Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water Three-Dimensional SpongeBob Concept Car to Take Families on an All-Wheel Drive Adventure Promotional Tour Leading Up to Feature Film's Feb. 6, 2015 Premiere November 18, 2014 NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone's porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies' upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character's Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob's Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain's steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie's Feb. 6, 2015 premiere.

Mazda2 refreshed for 2020 with new style and tech

The North American market Toyota Yaris is a badge engineered version of the Mazda 2. Now, the Mazda underneath the Toyota badging has received some updates in its home market of Japan, and it will be interesting to see if or when the U.S. counterpart will be refreshed with any of these updates. The 2020 Mazda 2, now indeed called "Mazda 2" instead of the older Demio name on the Japanese market, has received new front end styling to bring it in line with bigger Mazda models. The grille and bumper are new, as are the headlights with adaptive LED technology and LED daytime running lights. Apparently the headlights are constructed out of 20 individually controlled LED blocks to optimize light output and direction, which sounds awfully interesting for this class of vehicle. The front end design, just like the new 16-inch alloy wheels, is Mazda-specific and the Yarisized version is unlikely to benefit from them, especially since the headlights are also different on the Toyota. Cabin materials have also been updated, and the driver’s seat is available with six-way power adjustability for 2020. The MZD Connect infotainment has Apple Carplay and Android Auto support, like the Yaris setup. In addition, cabin comfort is said to have been improved with better soundproofing, which is sometimes sorely needed in this class of cars. Safety and convenience features include adaptive cruise control, which is impressive on a city car, and the Mazda 2 also has the G-Vectoring Control Plus system for high-speed stability. Both the diesel and gasoline versions will get Mazda's i-Eloop brake energy regeneration system. The Japanese market also gets an all-wheel-drive version, which is surely a hoot despite only being available with the automatic transmission. CarAdvice says the Australian market will receive the redesigned Mazda 2 early next year, which is probably in line with the rest of the global market that gets it as a Mazda instead of a Toyota; Mazda says Japan market pre-orders have started today and official sales will begin on September 12th. It pays to remember that the base car dates back to 2014, and that the 2020 refresh is a facelift instead of a ground-up redesign. Assuming the usually expected shelf-life for the facelifted edition, the 2 will have racked up respectable mileage from the “DJ” generation bodyshell.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.