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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Toyota pays tribute to Clarkson as he asks press, fans to leave producer alone

Say what you will about Toyota, but the Japanese brand was generally treated pretty well by former Top Gear host Jeremy Clarkson, despite the fact that the show routinely destroyed the brand's vehicles in each encounter. Whether it was a Hilux of some vintage, his attempts at annihilating a Kiwi Corolla (technically an Auris) or his honest attempts at reviews, the now-unemployed host has enjoyed quite a history with Toyota. It's hardly surprising, then, that the behemoth automaker's UK arm has put together a Clarkson montage, following the host's firing. There are some classic clips, featuring the vehicles mentioned above, as well as some amusing moments featuring the host himself. While the motoring world is still reacting to Clarkson's firing yesterday, the host has already broken his silence on the matter after getting intercepted by the media while cycling through London. "All I would like to say is, I wish people would leave Ois alone, because none of this is his fault," Clarkson told the media while deflecting questions about his potential arrest, the BBC reports. "Ois," of course, refers to Oisin Tymon, the Top Gear producer Clarkson physically and verbally assaulted following a full day of filming. Clarkson is a polarizing character, to be sure, but it takes a big person to make that kind of statement following his firing from a show he was so integral to. Check out Toyota's video up top, and then click over to the BBC to see Clarkson's comments to the media.

Toyota's car subscription service rewards you for safe driving

Toyota has teamed up with Sumitomo Mitsui Auto Service Company to launch a new car subscription service with gamification elements in Japan. The program is called Kinto, and it'll offer two tiers: the first, called Kinto One, will allow you to drive one Toyota vehicle over a three-year period for anywhere between $420 and $900 a month. When the tier becomes available on March 1st, you can choose from the available Prius, Corolla Sport, Alphard, Vellfire and Crown models. The other tier called Kinto Select will give you the power to drive one of the available Lexus-branded vehicles for $1,630 a month for three years. Now, what truly makes Kinto potentially more interesting than other leasing services is a rewards program that awards points based on how well you drive. Toyota didn't really expound on how it will work, other than saying that it will "award points to customers based on their vehicle usage (such as for safe or ecological driving)." As TechCrunch notes, the assumption is that the vehicle's in-car connected system will come with the ability to monitor your driving. Best thing about it is that the points you earn aren't useless rewards you can't even use: you'll be able to apply them toward payments. Kinto's Select option will be available starting on February 6th, almost a full month before the more affordable Kinto One launches. Both will be available via select dealers in Tokyo on a trial basis, and they won't officially roll out across Japan until summer. The points program won't be available until fall, when Kinto One's options will also expand. Unfortunately, there's no word on whether Kinto will eventually roll out in the US and other markets outside Toyota's home nation.For more information on Vehicle Subscription Services, check out the Complete Guide.Reporting by Mariella Moon for Engadget.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.