2004 Toyota Prerunner on 2040-cars

Auto blog

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

2013 Toyota Tacoma TRD Sport

"Oh yeah, Toyota still makes the Tacoma." Admit it, that's what you just said to yourself. It's a perfectly natural reaction, but the Tacoma has been quietly anchoring its segment for years, outselling every other compact pickup without making too much of a fuss. Toyota hasn't neglected the Tacoma - it was updated in 2012 with a revised nose and interior as the most noteable changes.
In a world awash with high-value fullsize pickups all vying for your attention, the Tacoma still charms more than a few buyers out of their cash. I hooked a Tacoma for a week to see whether it still has enough to recommend it.
Driving Notes

Mazda previews straight-six, affirms upcoming crossover with Toyota hybrid system

Buried in Mazda's generally bleak second-quarter earnings report were a few juicy nuggets of news. Though the company had an operating loss of $502 million and sales are down 21 percent in part due to the COVID-19 pandemic, the Hiroshima-based firm has big plans for the future. Enthusiasts and environmentalists alike should take note. Firstly, Mazda showed an image of its upcoming straight-six engine. Essentially, it's the SkyActiv four that powers all of Mazda's current lineup, but with two additional cylinders. Unsurprisingly, the company says that it can be engineered to fit any of the current SkyActiv guises — the standard octane-variable gasoline powered G, the diesel D, and the sparkless-ignition X. The big six will pair with a new eight-speed automatic and can be combined with either a plug-in or 48-volt mild hybrid system, promising big power and efficiency. Reassuringly, Mazda says it's committed to offering this six in a rear-wheel-drive platform, which will underpin the 6 sedan's successor, as well as a midsize SUV. Both the platform and powertrain are said to be compatible with all-wheel-drive layouts as well. Which brings us to the second bit of news. Mazda also pictured a four-cylinder engine with hybrid technology. The financial report confirmed that Mazda will employ  Toyota's wildly successful hybrid system in an upcoming SUV. It's not that Mazda is taking advantage of Toyota's free access to all its hybrid patents until 2030. Mazda and Toyota have a capital tie-up and are nearing completion on a $2.3 billion joint-venture factory in Alabama with a 300,000-vehicle annual capacity. According to the Huntsville Business Journal, the firms have hired 750 employees so far, with room for 3,250 more. In return, Mazda will launch a European compact based on Toyota's Yaris Hybrid. The move is necessary for Mazda, which has lagged behind in electrification and in meeting the fleet emissions requirements in the European market. In return, by 2022, Mazda may even share the inline-six engine with Toyota and Lexus. While the hybrid crossover and compliance with EU rules will no doubt help the environment, we not-so-secretly hope that these strategies will keep Mazda profitable enough to bring that straight-six, rear-drive sports sedan to market.