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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Tokyo wants 6k fuel-cell cars from Toyota and Honda for 2020 Olympics

Japan aims to have greener cars on its roads in time for the 2020 Tokyo Olympics, and the city government there is putting some serious money on the table to make sure that the transformation happens in time. The push could jump start sales of hydrogen fuel cell vehicles (FCEVs) in the metropolis and would portray the Asian country as a leader in the cutting-edge tech. The city is setting aside 45.2 billion yen ($385 million) to offer subsidies for people buying FCEVs and to build 35 hydrogen refueling stations to keep them going, according to Bloomberg. The local government is in talks with Toyota and Honda to have 6,000 fuel cell vehicles on the road in time for the games. These generally expensive factors are often considered some of the biggest hurdles for the alternative fuel to take hold. Beyond the 2020 games, the Tokyo government has even more aggressive plans for the alternative fuel. The city's audacious goal is to have 100,000 FCEVs, 100 hydrogen-fueled buses and 80 refueling stations in the capital by 2025, according to Bloomberg. The city wants to offer FCEV buyers incentives as much as about 3 million yen ($25,325) with a third of that money coming from the Tokyo government and the rest from the national government, according to Bloomberg. Furthermore, subsides on building refueling stations could be as high as 80 percent in Tokyo, which puts costs more in line with building a traditional gas station. It appears that the demand is already building to make Tokyo's goal a reality. Toyota has received around 1,500 orders for the Mirai, according to Bloomberg. Although, the majority have come from the country's government or fleets. To meet the higher-than-expected demand, the automaker expanded its production facilities by adding two more assembly lines. The launch of Honda's latest FCEV was recently pushed back until March 2016, a year later than originally expected. Related Video: News Source: BloombergImage Credit: Shizuo Kambayashi / AP Photo Government/Legal Green Toyota Car Buying Alternative Fuels Emissions Green Driving Technology Emerging Technologies Hydrogen Cars Sedan toyota mirai tokyo olympics

Toyota Mirai, Lexus LS show off Advanced Drive assists with OTA updates, AI

TOKYO — Toyota Motor Corp unveiled on Thursday new models of Lexus and Mirai in Japan, equipped with advanced driver assistance, as competition heats up to develop more self-driving and connected cars. Toyota's latest launch comes as automakers, electric car startups and tech giants invest heavily in so-called active safety features. The Japanese carmaker's new driving assist technology, or Advanced Drive, features a level 2 autonomous system that helps driving, such as limiting the car in its lane, maintaining the distance from other vehicles and changing lanes under the driver's supervision on expressways or other motor-vehicle-only roads. The system can even handle lane merges, and when passing trucks its lane system will move the car further to the opposite side of its lane. The car will recommend a course of action to a driver before executing it. The system also features a camera to monitor the driver's actions and level of attentiveness, and if the driver seems unresponsive or incapacitated, the car will pull itself over. The luxury sedan Lexus LS will be on sale from Thursday, costing between about 16.3 million yen ($148,600) and 17.9 million yen ($164,000), while the second-generation Mirai hydrogen fuel cell car will be offered on April 12 at between 8.4 million ($76,900) and 8.6 million yen ($78,750). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new models are Toyota's first products brought to the market that provide over-the-air updates and utilize AI technology centered on deep learning, said Toyota executive James Kuffner, who is also the head of Toyota's research unit Woven Planet. "This is really an important first step in our journey towards software-first development," he said at an online briefing on Thursday, adding that the company has tried to design the software to be truly global and to provide re-usability. In the future, software features on cars will be "upgradable" and "more customizable" much like how people personalize their smartphones, Kuffner added. Fully self-driven cars are still likely to be years away, but rival General Motors early this year made a splash at the virtual Consumer Electronics Show with a fully-autonomous all-electric flying Cadillac concept, while Chinese search engine operator Baidu unveiled a partnership with local car brand Geely.