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Recharge Wrap-up: Japan supports hydrogen, Fools against fuel cells, BlueIndy controversy

Japan hopes to expand the use of hydrogen energy by subsidizing fuel cell vehicles, according to The Japan News. The trade ministry plans to include the subsidies in its 2015 budget to coincide with the expected launch of Toyota's Fuel Cell Vehicle and the Honda FCEV hydrogen car. By jump-starting purchases of hydrogen cars, Japan hopes that innovation and mass-production will get a boost and the cost of fuel cell vehicles will be competitive with gasoline-powered models by the year 2025. Japan plans to have 100 hydrogen fueling locations operating by March 2016, and wants to halve the cost of building those stations by 2020. The amount of the subsidies has not yet been set. Investing website The Motley Fool isn't quite as optimistic as Japan about hydrogen cars, and is instead bullish about Tesla Motors. The Fool points to Tesla's strong stock performance, and predicts future growth will come from more car models in the future - starting with the Model X - as well as the company's proposed Gigafactory for manufacturing batteries. If Tesla's charging technology continues to catch on, that only improves its financial prospects. The article has some harsh words, however, for hydrogen: "Fuel cells are an inferior automotive technology and for fundamental efficiency, cost, and infrastructure reasons always will be mere compliance gimmicks." Yeesh. As part of a program to build charging stations for the Indianapolis EV carsharing service BlueIndy, utility company Indianapolis Power & Light (IPL) wants to raise its electricity rates an average of 44 cents a month per residential customer to help pay for its share of the project. State consumer advocacy agency Indiana Office of Utility Consumer Counselor and consumer watchdog group Citizens Action Coalition oppose the plan, according to Greenfield, Indiana's Daily Reporter. The BlueIndy program, which is a partnership between the city of Indianapolis and battery manufacturer Bollore Group, will provide up to 500 cars for rent at 25 charging sites around the city. Those who oppose the rate hike call IPL a monopoly and say the amount of the increase is not allowed under state law and that the program wouldn't benefit working class and low-income citizens. A hearing regarding IPL's proposal is scheduled for July 23. A Mitsubishi Outlander PHEV will run the 2014 Asia Cross Country Rally, Hybrid Cars reports. The rally covers 1,367 miles of woods, swamps and mountains from Thailand to Cambodia.

Ford Fusion production scaled back just 3 months after it was accelerated

Three months after kicking off production of the Ford Fusion at its Flat Rock, MI factory, Ford Motor Company is taking steps to trim output in the face of heavily discounted competition from Toyota and a growing supply of vehicles.
The addition of Fusion production in Flat Rock - which also builds the Mustang - was meant to be what pushed the handsome mid-sizer past its arch-nemesis, the Toyota Camry. An extra facility building Fusions was also meant to curb the growing demand for Ford's highly profitable sedan.
But with word that Flat Rock would take "approximately" one extra week off for the holidays combined with an 88-day supply of Fusions - reportedly due in no small part to what Morgan Stanley analyst Adam Jonas called "aggressive discounting of the Camry" - some analysts are now beginning to wonder if Ford may have overextended itself by adding a second Fusion facility to the mix.

Subaru ends orders for BRZ in Japan as production winds down

Production of the Subaru BRZ has ceased, marking the end of an eight-year run for the small enthusiast car. The final examples have rolled off of the assembly line ahead of what is expected to be a brief hiatus before the introduction of its successor.  The wind-down of the current BRZ and Toyota GT86 should come as no surprise; Subaru even announced a "Final Edition" BRZ for the German market earlier this year. British outlet Autocar reports that Subaru's production partner, Toyota, is still taking orders for its version of the jointly developed sports coupe, though an announcement regarding its wind-down is expected to be forthcoming.  The timing is especially tricky for potential buyers in Japan who may be looking to snag the rear-wheel-drive sports coupe, as they are limited to whatever remains in dealer inventories. According to Subaru's Japanese BRZ landing page, there may not be a ton of options for shoppers still in the market.  "We have finished accepting orders for build-to-order manufacturing of the models listed," the translated page says. "Due to stock availability at retailers, we may not be able to meet customer requests for body colors and options . Please contact your dealer for more information." We don't yet know for certain when Toyota and Subaru will announce their plans for the next-generation GT86 and BRZ, which were first introduced eight years ago. Rumors have suggested that they could be powered by a turbocharged four-cylinder producing approximately 250 horsepower, which would be a healthy bump from the existing cars' 197-horsepower outputs.  The next-generation car is expected to ride on a new joint platform, and may ditch the current generation's boxer engine in favor of a more traditional inline layout. Despite hints that Toyota wants its next GT86 to "surpass" the Supra, it's unlikely that an affordable sports coupe will infringe too drastically on the more-expensive halo car's performance turf.  Related Video: