2003 Toyota Solara Sle Convertible 2-door 3.0l on 2040-cars

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Toyota C-HR Concept is a high-riding hybrid hatch [w/video]

Despite having the tendency to offer decidedly bland production cars, Toyota occasionally surprises us with interesting concept cars. Such is the case with the C-HR concept making its debut at the Paris Motor Show this week. It's a concept showing forward-thinking design that hints at "a type of crossover vehicle Toyota would like to bring to market," according to the automaker's release, and it rides on an all-new platform and uses a hybrid powertrain.
About that powertrain: Toyota isn't revealing anything, just saying that it will - brace yourselves - "deliver significantly improved fuel efficiency" (over what, exactly?) The car also uses a brand-new architecture, though it hasn't really revealed any major details about that aspect, either.
It's a high-riding, muscular thing, with a rakish hatchback shape. Should it reach production, Toyota says it would take the shape of a C-segment crossover. It'd be cool to see something like this hit the road someday, but for now, we won't hold our breath.

100-year-old Yellowstone ranger station now powered by Camry Hybrid batteries [w/video]

With a new project, Toyota is bringing power to the prairie and finding a way to reuse nickel-metal hydride batteries at the same time. The automaker recently completed assisting Yellowstone National Park's installation of a solar power station at the Lamar Buffalo Ranch to electrify the ranger station and education center there for the first time. Toyota's major part in the system is an array of 208 batteries that are repurposed from old Camry Hybrid sedans, and they can store 85 kilowatt-hours of energy at a time. That's as much as one 85-kWh battery pack from one top-of-the-line Tesla Model S. Toyota figures that the whole setup should generate enough annual electricity for six average US homes, which is plenty for the ranch. For a constant source of power, the site plans to install a micro-hydro turbine in a nearby stream in 2016. Prior to creating the wall of batteries to store all of this energy, Toyota disassembled and tested each one. It also installed a new management system on them to maximize their lifespan. You can get a better idea of what the whole system looks like in the automaker's video, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota Flips the Switch to Sustainable Power at Yellowstone National Park Lamar Buffalo Ranch Renewable, Zero Emission Energy System Is Now Online System Features 208 Re-used Camry Hybrid Batteries May 12, 2015 Torrance, Calif. (May 12, 2015) – The lights are on where the buffalo roam. At the Lamar Buffalo Ranch field campus in Yellowstone National Park, an innovative distributed energy system that combines solar power generation with re-used Camry Hybrid battery packs is now online. The result: reliable, sustainable, zero emission power to the ranger station and education center for the first time since it was founded in 1907. Announced in June 2014, the partnership among Toyota, Indy Power Systems, Sharp USA SolarWorld, Patriot Solar, National Park Service and Yellowstone Park Foundation is an innovative effort to extend the useful life of hybrid vehicle batteries while providing sustainable power generation for one of the most remote, pristine areas in the United States. Solar panels generate the renewable electricity stored within the 208 used Camry Hybrid nickel-metal hydride battery packs, recovered from Toyota dealers across the United States.

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.