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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Toyota Yaris Hybrid-R zips in on its way to Frankfurt

Toyota has been known to make some exciting cars over the years, but its hybrids, well... let's just say a Prius appeals to a different kind of buyer. The TS030 Hybrid LMP1, on the other hand, now that's more our speed. And at the Frankfurt Motor Show next week, the Japanese industrial giant will bridge the gap with the concept car you see here. Previewed in bits and pieces along the way, Toyota has now revealed the full details and array of photos of its new Yaris Hybrid-R concept. And what the full picture reveals is a Prius C that's gone to the gym - or more appropriately, the track.
Powering this little pocket rocket is TMG's Global Racing Engine: a 1.6-liter inline-four with direct injection and a Garett turbocharger to drive 300 horsepower to the front wheels through a six-speed sequential gearbox. A pair of electric motors provide an extra 60 hp to each of the rear wheels for a combined output of 420 hp and through-the-road all-wheel drive. A third 60hp electric motor serves as traction control under acceleration and acts as a generator under braking to feed the TS030-derived super capacitor that boasts a higher power density and faster charge/discharge speed than a traditional battery. The system can provide a 40-horse boost for ten seconds in Road mode, or the full 120hp for five seconds in Track mode.
Though based on the three-door Yaris, there'd be no mistaking this for any ordinary econo-hatch. 18-inch TRD alloys with Michelin Pilot Sport Cup tires pack the wheel wells and a wider grille dominates the front fascia, while black and blue trim contrast sharply with the white bodywork. The rear pillar incorporates a quick-fill competition-spec fuel cap, LED daytime running lights illuminate the way and oversized brakes keep it all under control. The interior boasts Recaro racing buckets in black leather and blue Alcantara. There's more to digest in the press release below, but the bottom line is that if this is where Toyota is taking its hybrids, we want to climb into the driver's seat, and we're looking forward to seeing the concept in the flesh next week.

Best pickup trucks for 2023

In 2023, it seems like there’s a pickup truck for everyone. This wasnÂ’t always the case, as it wasnÂ’t until fairly recently that the midsize truck segment started becoming competitive again, and even more recently that weÂ’ve got choices for economical compact trucks or cleaner electric pickups. As the diversity of choices continues to grow, so does the potential customer base for vehicles with an open bed. Whether youÂ’re looking for something luxurious to drive in style, an absolute workhorse to tow the heaviest of loads, something small and practical, or a dune-blasting monster, youÂ’ve got options. Whatever it is you need it to do, here are what we think are the best pickup trucks for 2023. Before we start really categorizing these trucks, let's go over the scores our editors have given the best-selling pickup trucks in America. Best Full-Size Pickup Trucks for 2023: 2023 Ram 1500: 9.0 2023 Ford F-150: 8.5 2023 GMC Sierra: 8.0 2023 Chevrolet Silverado: 7.5 2023 Toyota Tundra: 7.0 2023 Nissan Titan: 5.5 Best Midsize Pickup Trucks for 2023: 2023 Ford Ranger: 8.0 2023 Honda Ridgeline: 8.0 2023 Jeep Gladiator: 8.0 2023 Nissan Frontier: 7.5 2023 Toyota Tacoma: 7.0 It's worth noting that the Chevrolet Colorado and GMC Canyon were redesigned for 2023, and we like them quite a bit. We haven't yet been able to pass them around to all of our editors in order to give them official rankings, but we're certain they'll come out at or near the top. Now, remember what we said at the outset about there being a pickup truck for every buyer? Let's break it down.   Best luxury truck: Ram 1500 Limited With an exceptionally comfortable interior with high-quality materials, excellent fit and finish, plenty of space, useful technology and a wealth of convenience features, this is the cabin in which weÂ’d want to spend the most time. We especially like touches like the ventilated reclining back seat, clever storage and 12-inch vertically oriented touchscreen. All the American trucks can be ultra-luxurious, though. What really seals the deal for Ram is its choice of either coil spring or air spring rear suspension that provide unmatched ride quality, no matter which you choose. The 1500 Limited will truly keep you feeling kingly on those long hauls. Read our review of the Ram 1500.   Best truck for cowboys: Ford F-150 King Ranch (Honorable mention: Ram 1500 Limited Longhorn) Need a truck to match those new cowboy boots and shiny belt buckle?