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Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos:

GM, Ford, Toyota, Stellantis CEOs want EV tax credit cap lifted

For just over a decade now, the U.S. has had a federal tax credit worth up to $7,500 for buyers of electric cars and plug-in hybrids. The catch has been that, once 200,000 of them were claimed for a manufacturer, that credit would be phased out. Now, automakers are asking for this cap to be lifted across the board, specifically General Motors, Ford, Toyota and Stellantis. The request comes in the form of a joint letter to Congress (which you can read here), signed by the CEOs of each company. And the ask really is as simple as that. The automakers would like the cap lifted for all EV manufacturers, and instead have a sunset date for the tax credit put in place. Broadly speaking, they want it lifted because of concerns about rising costs from materials and supply chain issues, which can lead to higher prices and could discourage buyers from getting an EV. It would also put automakers back on an even playing field. GM reached its tax credit cap a few years ago, meaning that none of its EVs are eligible for the tax credit. So while it reaped the benefits early on, it now has something of a disadvantage to competitors with credits remaining, such as those that signed on to this letter. GM wouldn't be the only beneficiary. Tesla ran out of credits years ago, too. Nissan still has credits, but likely not for much longer, as InsideEVs reports around 190,000 Leafs have been sold in the U.S. as of April. So it will probably face a phase-out soon, just as the anticipated, and more expensive, Ariya is heading to market. Making this change would also seem like a good choice for continuing to stimulate EV sales, if that's what the government is looking to do. While EVs are now reaching parity in practicality and performance with gas-powered cars, having an additional financial incentive will surely keep them looking more attractive. And automakers can push EVs without fear of running out of credits early. Certainly some sorts of changes to the EV tax credit are likely. There are bills in the works focusing on cap changes as well as the amount of money available, and which vehicles are eligible. Credits up to $12,500 have been proposed, plus possible credits for used EV sales and restricting some credits to vehicles of certain price brackets. Of course, any changes will require some cooperation in a deeply divided Congress. Related Video: Government/Legal Green Chevrolet Chrysler Ford Toyota Electric EV tax credit

Toyota renews Supra trademark, we renew frothing at the mouth

Enthusiasts have been begging for a new Supra practically since Toyota stopped selling its fourth generation in the US way back in 1998. We've been hearing rumors about a successor for years, but the Toyota FT-1 Concept from the 2014 Detroit Auto Show is the first tangible sign from the automaker that a new generation may be on the table. To temp us even more, the Japanese company reportedly filed with the US Patent and Trademark Office last week to renew its 2010 trademark for the name "Supra."
Granted, these kinds of trademark updates aren't uncommon, as automakers don't want to lose their rights to nameplates (even if they have no immediate plans to use them). However, Toyota briefly abandoned its rights to the Supra name entirely. According to The Motor Report, the original trademark was continually renewed until 2006, but the Japanese automaker let it lapse in the US until applying for it again in 2010.
The FT-1 Concept in Detroit was created at Toyota's Calty Design Research center in California and carries cues from the 2000GT, Celica and Supra in an ultra-curvy body. Officials did not disclose anything about its powertrain. Toyota is also co-developing a future sports car platform with BMW that will underpin models from both companies, but few other details are konwn, and it isn't yet clear that the joint venture has anything to do with a future Supra. Hope springs eternal.