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Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

Toyota Crown celebrates 60 years

Toyota offers a robust lineup of cars in North America, but while the Crown may not be one of them, that wasn't always the case. And this year, the company's longest-running nameplate is marking its sixtieth anniversary. First introduced way back in 1955, the Crown was Toyota's first major export. It became the first Japanese passenger car to reach the US market when the first-generation Crown was launched here in 1958, and marked the company's arrival in Europe when the second-gen model arrived in Denmark in 1963. It started building the Crown in Australia in 1967 and in China more recently in 2005. The Crown is now on its fourteenth generation, and to mark its birthday, Toyota is launching the sedan for a limited time only in sky blue and bright green. Jan. 08, 2015 Toyota 'Crown' Turns 60 Sixty years ago this week, Toyota launched the "Crown", a luxury sedan that would go on to become the company's longest-running passenger-car nameplate and a significant vehicle in the history of the Japanese automobile industry. In 1958 the Crown became the first Japanese passenger car to be exported to the United States, and also started Toyota's passenger car exports to Africa in 1957 and Europe in 1962. Now in its 14th generation, its foremost models are the Crown Royal deluxe saloon and the Crown Athlete sports sedan, both with hybrid powertrain options. In Japan, Toyota is marking the anniversary with the introduction of limited-time-only sky blue and bright green exterior body colors. Toyota Crown Milestones January 1955 First generation launched April 1957 Exported to Ethiopia, Africa August 1958 Exported to the United States October 1962 Second generation launched December 1963 Exported to Denmark, Europe February 1965 Exported to Canada February 1967 Assembly begins in Australia September 1967 Third generation launched February 1971 Fourth generation launched October 1974 Fifth generation launched September 1979 Sixth generation launched August 1983 Seventh generation launched September 1987 Eighth generation launched October 1991 Ninth generation launched December 1995 10th generation launched October 2001 11th generation launched December 2003 12th generation launched March 2005 Production begins in China February 2008 13th generation launched December 2012 14th generation launched

Japan carmakers vouch for safety of some Kobe Steel parts

TOKYO — Four Japanese automakers on Thursday said they found no safety issues with aluminum parts supplied by Kobe Steel Ltd, allaying some concerns that falsified quality data on products from the steelmaker had compromised their vehicles. Kobe Steel shares surged after the car makers' statements, but the steelmaker still has to contend with a U.S. Justice Department probe, while checks continue at hundreds of companies involved in complex supply chains spanning the globe. Japan's third-biggest steelmaker admitted earlier this month it falsified specifications on the strength and durability of aluminum, copper and steel products, along with materials for optical disks. The falsifications stretch back for more than 10 years, a senior executive told Reuters this week. Since then, global automakers, aircraft companies and other manufacturers have scrambled to identify potential hazards in their products. Toyota, Honda, Nissan and Mazda said that hoods and other exterior parts used in their cars which were made from aluminum directly supplied by Kobe Steel were safe. Kobe Steel shares ended the day nearly 7 percent higher but are still down by more than a third since it announced the data falsification. Automakers are still making checks on other parts, including those that they received through their parts suppliers. "We confirmed that the materials satisfy applicable statutory standards, and our own internal standard, for key safety and durability requirements for vehicles," Toyota said in a statement. Toyota, one of the world's largest automakers, identified aluminum plates supplied by Kobe Steel for the hoods and rear hatches of Toyota and Lexus brand vehicles. Though outside the automaker's specifications, they were still safe to use. While Subaru and other carmakers said they were still investigating the issue, the announcements by Toyota, Honda, Nissan and Mazda suggest that Kobe Steel's cheating scandal may have a limited impact on product safety."SERIOUS SITUATION" Nonetheless, the company's fate hangs in the balance while checks are being carried out. It must report to Japan's industry ministry by around the end of next week on any safety concerns and provide a more extensive account of the problems a fortnight later. Industry leaders have reached a consensus that Kobe Steel is in a "serious situation," a senior Japanese manufacturing executive told Reuters.