2014 Toyota Rav4 Limited on 2040-cars

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2013 Toyota RAV4

A Nicer View Than Ever Of Middle Of The Road
When we had our first shot behind the wheel of the 2013 Toyota RAV4, the overall judgment from Managing Editor Jeremy Korzeniewski could be summed up in a sentence along the lines of, "Eh, not bad." The truth is that the compact crossover segment, now filled with not-so-compact offerings, is as cutthroat as any in the industry these days. When a heavyweight player like the RAV4 comes to market with a new generation, it is not at liberty to start from a clean sheet, lest it throw cold water on a vehicle that sells tens of thousands of units globally every month. Like De La Soul says, "Stakes is high."
If the choices in the marketplace were still largely limited to the Honda CR-V, as was the case when this market niche was green, the Toyota offering might actually seem like the exciting choice. But with new players offering better dynamic thrills (Mazda CX-5), cool turbo motors and fancy technology (Ford Escape), or even crunchy cred (Subaru Forester), the small crossover shopper is really spoiled for choice in 2013.

2021 Hyundai Elantra vs. compact sedans | How they compare on paper

Despite the rising popularity of crossovers, the sedan market remains packed and fiercely competitive. It looks like it will stay that way with the introduction of the strikingly redesigned 2021 Hyundai Elantra. And since Hyundai was kind enough to provide plenty of specifications on the new car, we figured we ought to see how it stacks up to some of the latest and greatest small sedans on the market. For this comparison we picked the two best-sellers, the Honda Civic and Toyota Corolla, one of the other recently redesigned sedans, the Nissan Sentra, and a perennial enthusiast favorite, the Mazda3. Below you'll find a chart with all the raw numbers for your perusal. Following that will be our usual break down and analysis of the numbers and any other noteworthy features not included in the chart. Performance and Fuel Economy While the design and chassis are all-new on the Elantra, the base powertrain isn't. It uses a version of the naturally aspirated 2.0-liter four-cylinder shared throughout the Hyundai and Kia line-ups, and it's again paired with a CVT. With 147 horsepower and 132 pound-feet of torque, it's the second least powerful entry for conventionally-powered sedans, only ahead of the sluggish 1.8-liter base engine in the Toyota Corolla. For those looking for a peppy small sedan, the Mazda3's naturally aspirated 2.5-liter has the most power and torque, even ahead of the turbocharged Honda Civic's 174 ponies. On the other hand, the Elantra, which Hyundai says will have better fuel economy than the outgoing model, should get at least 36 mpg combined, and probably better, making it the most efficient non-hybrid of this group. For the best blend of power and efficiency, the Civic is likely the way to go, as its turbo engine can return 36 mpg combined in lower trims. If you want a manual transmission in this body shape, only the Civic and Corolla offer it. A manual transmission is available on the Mazda3 hatchback, and the turbo Civic can also be had with a manual in hatchback or Si forms. A new powertrain for the Elantra is the hybrid. It's unique compared to other hybrids in that it's coupled to a six-speed dual-clutch transmission, rather than an electronically controlled CVT (which is not the same thing as a CVT) or something too complicated to describe in this sentence (the Honda Insight).

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.