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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Toyota GT86 CS-R3 ready to rally

Toyota is returning to the rally scene with the competition-spec version of the GT86. First announced over a year ago, the GT86 CS-R3 began testing this past summer, and is now just about ready for customer deliveries. Instead of contesting the top tier of the World Rally Championship, the GT86 CS-R3 was designed to compete in the R3 class. It's closely based on the road-going model (better known around these parts as the Scion FR-S), and retains its 2.0-liter boxer four, sending 238 horsepower and 170 pound-feet of torque through a Drenth six-speed sequential gearbox and limited slip differential to the rear wheels. Available in either tarmac or gravel specification, the GT86 CS-R3 comes complete with "body shell, powertrain and all mechanical components required to build the car." It's set to undergo final FIA certification in July, at which point it'll be ready to deliver to privateer rally teams to field in national and international rallies and in the HJS TMG CS-R3 Trophy that kicks off in Germany on July 4. The package sells for ˆ84,000 ($94k at today's rates) before taxes, but customers who place their orders before April 24 will get a ˆ5k discount. Related Video: 23 Jan 2015 GT86 CS-R3 NEARS COMPETITIVE DEBUT TOYOTA Motorsport GmbH is pleased to confirm the final details of the rear-wheel-drive GT86 CS-R3 rally car, which will make its competitive debut this year. Cologne, Germany - The CS-R3 prototype was launched last August and since then has completed an extensive test programme to optimise design and define the final specification of the kit which will be delivered to private competitors and teams. Detailed development has generated improved performance on both gravel and tarmac, while reliability and durability have been prioritised in order to deliver a car which allows cost-effective competition throughout the season and beyond. The CS-R3 has already proved immensely popular thanks to its rear-wheel drive powertrain, with 1,998cc, 238hp boxer engine and six-speed sequential transmission which combine to produce a spectacular driving experience. The first cars will be delivered to customers in May, later than originally forecast to allow improvements highlighted during testing to be implemented. As a consequence TMG has extended its introductory discount.

Watch this video diary of a 900-hp Toyota Supra build

If you've ever looked at a car with nearly 1,000 horsepower and wondered why anyone needs that amount of thrust, you may want to take a look at the video below. In it, one gentleman details his descent into Toyota Supra madness, starting with a pristine factory example and stumbling down the rabbit hole of modification. What makes this particular clip interesting is just how honest the owner is as he explains the evolution of his car. He doesn't just prattle off a list of parts like he's reading the menu at an IHOP.
Instead, he painstakingly pulls us through the car's growth, detailing each iteration and what pushed him to the next stage of the build every time. From this point of view, it looks less like someone walked into a shop and lit a massive stack of $100 bills on fire and more like a quasi-logical progression of events. Or at least it does to me. You can check out the build in the video below, complete with plenty of Fast and the Furious references and racing. Win, win, win.