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Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.

Toyota launches updated Yaris in Europe, Vitz in Japan [w/videos]

Toyota first launched the Yaris in 1999, though that model was sold in the North America as the Echo. The second generation arrived in 2005, replaced by the third in 2011. Sometime next year, Toyota is expected to roll out a new Yaris for North America, to be built in Mexico on the same platform as the next Mazda2. But before that comes to pass, Toyota has introduced a mild facelift for the Yaris in markets other than ours.
With styling cues borrowed from the new Aygo and the Yaris Hybrid-R concept, the new Yaris (for Europe) and Vitz (for Japan) are distinguished by updated styling front and rear. Though the European model bears a more aggressive look than the JDM version, both feature the new X motif that seems to be the new look for the whole family - particularly for small hatchbacks.
The back end has also been revised to incorporate new LED taillights and a (faux) diffuser in the bumper. The cabin, meanwhile, has been redesigned to feel roomier and quieter with upgraded equipment. The suspension has also been refined, and in Europe at least, Toyota will continue to offer the Yaris with a choice of 1.0- or 1.3-liter gasoline engines, 1.4-liter diesel or hybrid powertrains.