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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota expects hybrids will soon reach 20-percent sales volume globally

Hybrids have come quite a long way from their roots as dull, slow, boring ecomobiles. Today, Porsche sells three hybrid models, one of which is the amazing 918 Spyder. BMW will soon sell four, including a low-slung, two-seat sports car. Even Ferrari and McLaren, full-fledged hypercar manufacturers, are embracing the tech. And all of these cars are sold alongside the same sort of boring cars that popularized hybrids in the first place. According to Toyota Chairman Takeshi Uchiyamada, though, we should see an even bigger increase in the number of hybrid vehicles in the coming years.
"I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," Uchiyamada-san told Automotive News. Uchiyamada is the man behind the original Prius, which gives him some degree of authority on making predictions about hybrid adoption.
What's remarkable, though, is that the 20-percent figure doesn't include plug-in hybrids, just gas- and diesel-electric models. "Suppliers need higher volumes to slash costs of components specific to plug-in models, including batteries that should be bigger and more capable than the ones used in traditional hybrids," Uchiyamada told AN.

Toyota, Daimler Truck, Hino and Mitsubishi Fuso join forces

TOKYO — German truck maker Daimler, JapanÂ’s top automaker Toyota and two other automakers said Tuesday they will work together on new technologies, including using hydrogen fuel, to help fight climate change. The companies said Mitsubishi Fuso Truck and Bus Corp., whose top stakeholder is Daimler Truck, and Hino Motors, the truck maker in the Toyota group, will merge. Daimler Truck and Toyota Motor Corp. will equally invest in the holding company of the Mitsubishi-Hino merger, they said without giving a dollar amount for the deal. The companies plan to cooperate in reducing carbon emissions and developing other technologies such as autonomous driving, net-connected services and electric vehicles. “This collaboration among our four companies is a partnership for creating the future of commercial vehicles in Japan and the future of a ‘mobility society,Â’ said Toyota Motor Corp. Chief Executive Koji Sato. The two truck companies will work on commercial vehicle development, procurement and production to become globally competitive, the executives said. “We at Daimler Truck are very proud of our products, because trucks and buses keep the world moving. And soon they will even do so with zero emissions,” said Daimler Truck Chief Executive Martin Daum. “TodayÂ’s announcement is a crucial step in making that future work economically and in leading sustainable transportation.” Automakers are rushing to keep up with the global shift toward less polluting vehicles and to help in other ways to combat climate change. Commercial vehicles like trucks and buses are major contributors to auto emissions. In some cases rivals are joining forces to gain a a competitive edge and cut costs through “economies of scale” of by sharing knowledge and resources. “It is hard to go at it alone. Working together is crucial,” Sato said, Fuel cells power ToyotaÂ’s buses in Japan but its strength has been in hybrids, which have both electric motors like EVs and gasoline engines. Consumer acceptance of battery powered EVs has come faster than expected, Toyota officials say, and the company is hard at work on rolling out EVs in various markets. Details of the merger, including shareholding ratios, the company name and its structure will be worked out over the next 18 months, the companies said. They aim to sign a definitive agreement by early next year and close the transaction by the end of 2024. The deal still needs shareholdersÂ’ and regulatory approval.