2011 Prius Level Four on 2040-cars

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Toyota GR GT3 Concept: a long, lean racer with road aspirations

Toyota and Lexus trundled into the 2022 Tokyo Auto Salon with a bundle of modded gear. There are two especially racy bits — one, the GRMN Yaris we've already covered, and this, the Gazoo Racing GT3 Concept that is philosophically, if not aesthetically, related to the Yaris. Toyota believes it can provide more enjoyment for customers by commercializing race cars than by making customer cars racy. So instead of turning one of its road cars into a GT3-class competitor (Toyota does sell a Supra GT4), the GT3 Concept could be a customer potential race car that, as required by GT3 homologation rules, would become a road car.   Toyota Gazoo Racing President Koji Sato said the competition division will make a prototype GR GT3 at some point this year. That doesn't mean the exercise will go beyond this one-off, but Gazoo did also say, "TGR intends to use feedback and technologies refined through participation in various motorsports activities to develop both GT3 and mass-production cars and further promote making ever-better motorsports-bred cars," so its seems we will feel the effects of this somewhere. Based on the form factor of long, low hood and truncated, sloping rear, we could draw a line from the GR GT3 Concept to the Lexus Electrified Sport concept the luxury arm showed in December. Inspired by the LFA, that road car concept was claimed to hit 60 mph in the low 2-second range and be able to run about 435 miles on a charge. But we think it makes a lot more sense to draw a line from the GR GT3 Concept to Mazda's RX Vision GT3 concept from March 2020. We're not accusing GR of copying, but Toyota and Mazda are tight, and these two concepts could be confused for different skins on the same chassis in a video game. We'd be happy to see both make it to GT3 competition as it means there'd be street-legal versions, and frankly, this is probably a better path from circuit to street than the LMDh endurance racing hypercar that Gazoo Racing has toyed with turning into a street-going customer option. Elsewhere on the carmaker's Tokyo Auto Show stand, there was a racy on-road concept from Toyota and two off-road focused concepts from Lexus. The Toyota bZ4X GR Sport Concept turns the battery-electric crossover into a Friday L.A. nightclub hopper with a matte black exterior on big wheels in low-profile tires, and sport seats inside.

Ex-Toyota Bill Reinert still in favor of hybrids, against EVs

Former Toyota executive Bill Reinert is so unsold on electric vehicles as a viable advanced-powertrain option for future transportation that he has praised – gasp – Ford, for its downsized internal combustion engines. Reinert was a key player in developing Toyota's original Prius hybrid and, in an interview published in Yale University's Environment 360 blog, said a hybrid that gets 60 miles per gallon is superior to an electric vehicle. "And that is why you will be seeing more fuel cells in the future." – Bill Reinert Reinert went on to praise the advances that automakers have made in improving fuel economy of fossil fuel vehicles, specifically namechecking Ford and its three-cylinder Ecoboost engine. He also has good things to say about both hydrogen fuel-cell electric technology as well as natural gas vehicles, but admits that limited fueling infrastructure will keep those types of vehicles in the margins for the near future. He also says that hydrogen vehicles aren't that great yet but that, "When most [manufacturers] investigate the two technologies [H2 and EVs], they see that FVCs offer more room for performance improvement and cost reduction potential. And that is why you will be seeing more fuel cells in the future." As far as pure electric, Reinert says lithium-ion batteries have "tremendous shortcomings" and talks about battery degradation, substandard performance in hot weather and, of course, limited single-charge driving range. He also says that people need to factor in the environmental impact of producing electricity for the grid to fully gauge how environmentally beneficial EVs can be. We'd like to take him and Tesla Motors Chief Elon Musk to what we think would be a spirited lunch. You can read the whole interview with Reinert here.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.