2010 Toyota Prius Iii, One Florida Owner, Solar Roof Pkg, Navi, Sat, Backup Cam on 2040-cars

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Toyota ready to get dirty with new TRD Pro Series

To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they're fuel efficient, comfortable and affordable. What the general public may not realize, however, is that Toyota enjoys a very strong history of going off road, too. The legendary Land Cruiser arguably established the trend, helping explore remote parts of the globe, while various guerilla warfare outfits and world military branches have unwittingly joined up with the boys from Top Gear to help cement the Hilux pickup's reputation for invincible performance. Now, though, Toyota is launching a new line of trucks and SUVs in the US that are even more explicitly targeted at hitting the trails. Meet the TRD Pro Series.
Featuring the 4Runner, Tacoma and Tundra, each Pro Series vehicle features TRD-tuned springs with Bilstein shocks, a TRD front skid plate, a TRD shifter, black wheels, branded floor mats and a "TOYOTA" grille badge, the latter of which harkens back to classic models. TRD Pro Series vehicles will be offered in the new Inferno paint color shown above, as well as Black and Super White.
The Tundra benefits from softer TRD springs that also provide a two-inch lift and a better ride in the rough, while the truck itself rides on 18-inch wheels with Michelin ORP tires. Each truck gains an extra two inches of wheel travel in front and 1.25 inches in back, while a TRD dual exhaust should generate a nicer sound than the trucks's standard V8 engine. Finally, a unique interior with red contrast stitching freshen up the cabin. We wouldn't go so far as to call this a Ford F-150 SVT Raptor fighter - far from it, in fact - but it's a bit more off-road oriented than your average pickup.

Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Fewest vehicles ever found eligible for Most American survey

Once again, the most American car on the market is from an American brand. The Ford F-150 retained its number one spot in Cars.com's annual survey of the most American vehicles, trumping the Toyota Camry, which remains at number two.
Ford taking the top spot is small consolation, though, as the Detroit Three aren't too well represented here. General Motors scored a win at number seven, with the Chevrolet Corvette, while Chrysler squeaked in at number ten, with the Dodge Viper. Outside of those three vehicles, Toyota and Honda dominate the top ten.
What's most remarkable, though, is that there were so few cars available for this year's list.