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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Submit your questions for Autoblog Podcast #336 LIVE!

We're set to record Autoblog Podcast #336 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #336
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How to fix a $4,000 hybrid battery problem with vinegar and baking soda

This is one of those 'Don't try this at home if you don't know what you're doing' DIY tales. Two weeks after imgur user "scoodidabop" bought a used Toyota Camry Hybrid with no warranty, he got the Christmas Tree dash display with warnings like "Check VSC System," "Check Hybrid System," and the Check Engine light. After some Internet sleuthing he figured it could be a faulty brake actuator, assuming the hybrid system warning was a false alarm. But it wasn't the actuator, it was the battery, a Toyota dealer telling him that his battery had "gone bad," and he'd need $4,457 to replace it. Then he had a brainstorm: it could be one of the cells that's gone bad, not the whole battery. Scoodidabop has some experience as an electrician, so he figured he could test it and replace any bad cells for about $45 apiece. He removed the battery unit from the trunk and over the course of two hours tested all 68 cells four times. He found nothing wrong. So he devised another type of test and checked every cell again. He couldn't find a problem with any of them. Turns out the problem wasn't in the cells, but with the dirty and corroded copper connectors at the ends of the high-voltage cables. He pulled the 34 connectors and their steel nuts, soaked them in vinegar, gave them a light steel wool scrub, soaked them in baking soda and water to counteract the vinegar, applied an anticorrosive and reinstalled them. That took an hour. When he replaced the battery, the warning lights had all gone out and the battery worked perfectly. Skill level: experience. Cost: less than $10. Perhaps it's time for hybrids to be able to test their own cells individually. Dealers, too.