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Recharge Wrap-up: Qualcomm invests in Chargemaster, gamers will appreciate these Toyota Prius C ads

Chargemaster has received an investment from Qualcomm for wireless charging in the UK. Of the 27,000 charging stations it has already installed, 10,000 are ready to be adapted for inductive charging, according to Chargemaster. Dr. Anthony Thomson of Qualcomm says that with this investment (of a currently undisclosed amount), "we are taking another step towards deployment of a convenient and easy to use WEVC network." The convenience of wireless charging not only makes life easier for current EV drivers, but could also help convince more people to make the switch to electric driving. Read more at EV Fleet World or at Hybrid Cars. Toyota has released Japanese ads for the Prius C using music from popular video games. The ads, which borrow scores from Dragon Quest III and Monster Hunter, also use the tagline "Fun to drive, again." While some may find the link between driving and role-playing video games tenuous, fans of green cars and gaming know the various feedback displays in cars like the Prius C can make eking out every last mpg possible feel like a game, with the car's Eco Score essentially the equivalent of a game's high score. Plus even if the reference is lost on a viewer, the ads do instill a sense of adventure. See and hear for yourself in the videos below, and read more at Kotaku. The electric vehicle charger (EVC) market is predicted to grow by significantly worldwide by 2020, according to a new report. It shows a predicted compound annual growth rate of 28.28 percent between 2013 and 2020. Level 2 charging station sales will expand from $0.2 billion in 2014 to $3.5 billion by 2020, while growing from $67 million in 2013 to about $947 million in 2020 in the US alone. For 2014, residential EVC sales currently make up 70 percent of those in the US, while sales between home and non-residential level 2 chargers is expected to be about equally divided by 2020. Read more in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Toyota raises Japanese base wages for first time since 2008

Toyota is on track for record profits, and in return, its Japanese workers are receiving their first increase in base wages since 2008, plus higher pay based on seniority and a larger bonus for 2014. The Japanese automaker predicts the average laborer will net a 2.9 percent income gain.
The average Toyota employee will earn 2,700 yen ($26.28) more each month, a 0.8 percent increase from last year. Workers will also receive about 7,300 yen ($71.09) more monthly based on seniority and promotions. Finally, the company's union pushed through a median bonus of 2.44 million yen ($23,768) for 2014, the highest in 6 years.
The pay boost comes as Toyota forecasts a record 1.9-trillion yen ($18.5 billion) profit for the fiscal year ending on March 31, according to Bloomberg. It has been helped by the Japanese government's efforts to weaken the yen on international markets and expand inflation. Prime Minister Shinzo Abe has been asking businesses to increase compensation to end years of deflation and offset upcoming higher sales taxes. Honda and Nissan have also raised their wages there in recent months.