2007 Toyota Prius Hybrid on 2040-cars

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Does the Toyota Prius still matter?

Toyota remains incredibly proud of its green halo car, the Prius. On the company website, it calls the gas-electric car, "The hybrid that started it all." Chances are, if someone tells you to think of a hybrid car today, your first thought is going to be the Prius. Now a cultural icon, the Prius changed a lot of attitudes about what an efficient car is able to achieve. But the car is aging, despite numerous refreshes and model tweaks over the years, and sales dropped 11.5 percent last year. It's taken Toyota 25 years of ups and downs to get the Prius to where it is today, and we started wondering if that's too long for the car to remain viable in an era of 40+ mile-per-gallon non-hybrid cars and a plethora of plug-in competitors for the green car crown (we're not the only ones). Plus, Toyota is rapidly shifting its green focus away from the Prius and towards the hydrogen-powered Mirai fuel cell car. But if you ask Toyota representatives if the Prius is still a vital car in 2015 – and we did – you'll find that there's still a lot of love for the car that went before. For example, Geri Yoza is a Toyota national manager who spent years traveling all across the US teaching people about the Prius. The veteran of countless customer education sessions told AutoblogGreen that it took a long time for the Prius to "cross the technology chasm," and that it wasn't until about a decade after launch that the car became a common sight outside of the initial popularity hotspots. "It takes a while for people to become confident in the technology, to understand that it's been proven," she said. Now that the hybrid is ensconced in the public mind, it's time for the next step. "I think the Prius, the whole idea 'to go before,' was to go before the Mirai." Part of that precursor status is due to the fact that a lot of the Prius' powertrain technology has made the jump to the Mirai. When we asked Bob Carter, Toyota's senior vice president of automotive operations, if the Prius still matters, he had a clear answer: "My goodness, yes." "We've been selling hybrids for 25 years," he said, "but when you go back, we had said that the Prius and hybrid technology were a bridge to the future and we were very clear that it's going to be a very long bridge. Essentially, and I'm not an engineer, the Mirai takes the technology from the Prius and takes the ICE engine out and puts a fuel cell stack in.

Mazda and Toyota formally announce plans to 'make cars better'

Following Monday's report that Toyota and Mazda could be expanding their cooperation, the two Japanese automakers have made it official, issuing a joint press release announcing a "mutually beneficial long-term partnership" that will "make cars better." The two companies will set up a joint committee to figure out the strengths and weaknesses of each party. As we explained yesterday, that likely means Mazda will benefit from Toyota's plug-in-hybrid and fuel-cell tech, while the world's largest automaker can take advantage of the Zoom-Zoom automaker's line of efficient Skyactiv engines. "I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world – together – that the next 100 years of cars will be just as fun as the first," Toyota President Akio Toyoda said in the attached joint statement. Mazda President and CEO Masamichi Kogai echoed that sentiment, saying: "I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well." Scroll down for the official joint press release. Toyota and Mazda Team Up to Make Cars Better Tokyo, Japan, May 13, 2015-Toyota Motor Corporation and Mazda Motor Corporation today entered an agreement to build a mutually beneficial long term partnership. By leveraging the resources of both companies to complement and enhance each other's products and technologies, the partnership will result in more appealing cars that meet the diverse needs and tastes of customers all over the world. A joint committee will now be set up to evaluate how best to utilize each company's respective strengths. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies. Marking the agreement, Toyota President Akio Toyoda said: "As evidenced by their SKYACTIV Technologies and KODO-Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better.

Recharge Wrap-up: BMW i8 Futurism Edition, Tesla picks Hankook for Model 3

BMW Italia has created a special edition BMW i8 to celebrate 50 years of the German automaker in Italy. The BMW i8 Futurism Edition, made in partnership with Garage Italia Customs, replicates artist Giacomo Balla's "Lampada ad Arco" on the car. The special edition i8 will take part in the 2016 Mille Miglia, following a BMW 328 driven by BMW Italia President and CEO Sergio Solero. The car "represents the pairing of a sports car of the future with Italian creativity and art," says Solero. See how it was made in the video above, and read more in the press release below. The Toyota Mobility Foundation has joined the New Cities Foundation (NCF) as a Global Strategic Member. The organizations will work together on research and initiatives to improve lives through better mobility. Toyota Group Vice President and Chief Diversity Officer Latondra Newton will serve on the NCF's Board of Trustees. "Our expanded partnership with New Cities Foundation will allow us to advance our work by joining a global network of leaders who are focused on solving the most pressing challenges to cities around the world," says Newton. Read more from Toyota. Electric bus manufacturer Proterra has created a simulator to help fleet managers assess the benefits of using EVs. The Proterra EV Simulator allows for a comparison of its electric buses alongside diesel, CNG, and hybrid buses on specific routes within a transit system. It uses Google Maps plus data and algorithms from two million miles of real-world driving to compare costs, performance, and environmental benefits, taking into account variables like routes, local temperatures, and passenger loads. Proterra will display the simulator at the American Public Transportation Association Bus and Paratransit Conference on May 17. Read more from Proterra. Tesla has chosen Hankook as the tire supplier for its upcoming Model 3 EV. According to Korean network Arirang News, Tesla chose Hankook after sampling various offerings from companies around the globe. Hankook will build the tires specifically for the Model 3 with the goal of minimizing driving range losses. The value of the contract has not been disclosed. See more from Arirang News, and read more at Teslarati. BMW Italia and Garage Italia Customs present the BMW i8 Futurism Edition. The initiative is part of the 50th anniversary celebration of BMW history in Italy.