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Toyota goofs again in latest Mirai fuel cell ad

In the "gotcha" culture engendered by social media and viral campaigns, it looks like Toyota got, well, got. The Japanese automaker is starting a campaign for its Mirai fuel-cell vehicle, and included a line about the fact that the car "breathes in air." Of course, all light-duty vehicles do that, as Jalopnik's Opposite Lock happily pointed out. Jalopnik added that even electric vehicles have an air intake for their heat exchangers. Oops. It looks like Toyota doesn't think this message is wrong, since the image is still up on the company's Google+ page. The Mirai can still lay claim to something that may impress the layman in that it emits only water vapor from its tailpipe. It's a pitch Toyota started making to Americans last November when the company said it would start Mirai sales this year in California. Toyota's charging an MSRP of $57,500 for those looking to buy the car outright or a three-year lease rate of $499 a month for 36 months (with $3,649 due at signing) for those to want to lease the car. Toyota also said in January that it would ramp up Mirai production to about 2,000 vehicles in 2016 from about 700 this year, as it expands distribution into Europe and the US. In the US, refueling the hydrogen will be free. Just like the chemistry lesson from Opposite Lock. Related Videos:

Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

2018 Jeep Grand Cherokee vs. midsize crossovers and SUVs: How they compare on paper

In a world full of SUVs and crossovers all competing for similar buyers in similar segments, there are still some models that find their own little niches that lack such fevered fighting. The Jeep Grand Cherokee is one of those vehicles. It's an oddball in the sense that it's a midsize crossover SUV with a unibody chassis and independent suspension, but it still uses rear-wheel-drive and four-wheel-drive systems and has some off-road capability. It's also a midsize crossover, but only offers two rows of seats. Despite the Grand Cherokee's odd nature, we did come up with a few crossovers and a classic SUV that seem to match the Jeep in size and pricing. We looked at the numbers to compare them on paper. You can find the raw data in the chart below and deeper analysis after that. As always, this is just a comparison of specifications and you'll want to check out our driving impressions of each car if you're getting serious about one or all of these vehicles. And if you want to compare any of these against other vehicles, be sure to check out our comparison tool. Engines and Drivetrains When comparing base engines, the Jeep Grand Cherokee's 295-horsepower is the clear power winner, beating the next most powerful 4Runner by 25. But in torque, the 4Runner takes the laurels with 278 pound-feet, narrowly edging out the Edge's (no pun intended) turbocharged 2.0-liter four-cylinder's 275. That four-cylinder in the Edge will also be picking up another 5 horsepower for 2019, but it still won't win this power contest. Both Ford and Jeep also have another advantage in the fact that you don't have to settle for the base powertrain. Ford has two other engine options, a naturally aspirated V6 and a twin-turbocharged V6, the latter of which outguns the Grand Cherokee's gasoline V6 in both power and torque. That engine will also be bumped up to an impressive 335 horsepower and 385 pound-feet of torque. View 20 Photos The Jeep has the most engine options, though, and it's the only to offer V8 and diesel options. On most Grand Cherokees, the options include a 5.7-liter V8, which is only available with 4WD. It makes 360 horsepower and 390 pound-feet of torque, outperforming even the 2019 Edge's twin-turbo V6. The diesel engine doesn't make much power with just 240, but it makes up for it with torque at 420 pound-feet. And of course there are the SRT and SRT Trackhawk models with even bigger and supercharged V8 engines respectively.