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Final decision on Toyota/BMW sports car due by year end

BMW and Toyota signed a memorandum of understanding to share technology and build a sports car way back in 2012, and months later, they made that partnership official. This oft-rumored model from two auto industry titans still hasn't hit the road, and the time has come to make a final decision about its future. Thankfully, the model's fate is just a few months from being known. "By the end of the year we will approve whether or not we will make it," a Toyota spokesperson said about the sports car project, according to Automotive News Europe. "The whole study before that, on what kind of platform, on what kind of architecture, that's been progressing quite well. We haven't yet decided to give the green light to the project, but it's coming up." The collaboration is supposed to result in jointly developed fuel-cell tech, composites, and research into lithium-air batteries. Little is officially known about what Toyota and BMW are planning for the sports car project, but there are plenty of rumors about what's in store. Both automakers are supposed to get their own version of the vehicle. Some reports say the Japanese model will be the revival of the Supra, and the Bimmer-badged one might end up being a replacement for the Z4. The potential powertrains have been suggested as a German-sourced, turbocharged inline six with rear-wheel drive and a super-capacitor-powered plug-in hybrid with all-wheel drive.

2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota's production fuel cell car to cost between $50-100k

While the cost of building a hydrogen fuel cell vehicle continues to go down over time, reports over the last few years have steadily maintained that the first Toyota hydrogen-powered vehicles for customers should ring up for around $50,000. Company officials cited this figure way back in 2010, and have reiterated it in subsequent years.
So, while a recent Automotive News report about the cost of Toyota's 2015 Hydrogen car doesn't offer up any new figures, it does offer an interesting pricing wrinkle. According to the report, the "cost factor" for the hydrogen vehicles will be in the $50k ballpark, meaning the retail price could be anywhere from there, up to as much as around $100,000.