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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Fernando Alonso reportedly will race for Toyota at Le Mans

When it was recently announced that Fernando Alonso would race in the 24 Hours of Daytona in January, it was described as a warm-up for an eventual attempt to win Le Mans. "Eventual" may come pretty fast: It now looks like the Formula One champion will race in the Le Mans 24 Hours next season as well. Or so reports BBC Sport, which says he'll race for Toyota. But wait, there's more: The BBC also says he's in talks with Toyota to drive most of the entire World Endurance Championship — while keeping his day job driving for McLaren in F1. "Le Mans is agreed," a source close to Toyota told the BBC. "The rest of the season is still being negotiated, but it looks like he will do most of the races." BBC's sources say Alonso will drive a Toyota WEC car in the season's last race, in Bahrain on Nov. 19, to get his feet wet. The season's final Formula One race is the Abu Dhabi Grand Prix on Nov. 26. Neither Alonso nor Toyota would confirm an impending deal. Alonso said at practice for this weekend's Brazilian Grand Prix: "So far, nothing to comment. We will see. Just rumors." What's motivating him is this: He's 36 years old and is intent on becoming only the second driver, after Briton Graham Hill, to win motorsport's Triple Crown. That entails winning the Formula One title (or just the Monaco Grand Prix according to one interpretation) as well as Indianapolis and Le Mans. He has won Monaco as well as the 2004 and 2005 world titles. He recently signed a contract extension keeping him at McLaren in 2018. As for the Indy piece of the Triple Crown, Alonso famously raced there this year and was running competitively when his Honda engine failed in the closing stages of the race. So expect to see him there again as well. Racing with Toyota at Le Mans and other endurance races should give him better luck than he had this season with McLaren-Honda in F1 and at Indy. Though Toyota has never won Le Mans, it is known to be developing a new WEC car. Traveling the globe to race in both the WEC and F1 in the same season sounds grueling, but it might be possible. The circuits have provisional schedules, and there's just one conflict — the U.S. Grand Prix and a WEC race in Japan are both penciled in for Oct. 21. But McLaren sounds none too keen on him doing the whole WEC schedule. McLaren racing director Eric Boullier told the BBC: "He has said he is keen to do some races outside. There is a case-by-case discussion. His main and first focus is F1, so that has to be the priority.

2014 Toyota Camry to get 'significant' attention?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.
According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.
"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."