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Bibendum 2014: Former EU President says Toyota could lose 100,000 euros per hydrogen FCV sedan

Pat Cox does not work for Toyota and we don't think he has any secret inside information. Still, he's the former President of the European Parliament and the current high level coordinator for TransEuropean Network, so when he says Toyota is likely going to lose between 50,000 and 100,000 euros ($66,000 and $133,000) on each of the hydrogen-powered FCV sedans it will sell next year, it's worth noting. That was just one highlight of Cox's presentation at the 2014 Michelin Challenge Bibendum in Chengdu, China today, which addressed the main problem of using more H2 in transportation: cost. The EU has a tremendous incentive to find an alternative to fossil fuels, since Europe today is 94 percent dependent on oil for its transportation sector and 84 percent of that 94 percent dependency is imported oil. The tab for that costs the EU a billion euros a day, Cox said, on top of the environmental costs. To encourage a shift away from petroleum, European Directive 2014/94 requires each member state to develop national policy frameworks for the market development of alternative fuels and their infrastructure. For the member states that choose to fulfill 2014/94 by developing a hydrogen market – and to be clear, Cox said, it's not an EU diktat that they do so, since a number of other alternatives are also allowed – the aim is to have things in place by the end of 2025. The plans don't even have to be submitted until the end of 2016. The long lead time is due to a quirk in a hydrogen economy. In hydrogen infrastructure, "the first-mover cost is not the first-mover advantage, but the firstmover disadvantage." – Pat Cox In deploying a hydrogen infrastructure, Cox said, "the first-mover cost is not the first-mover advantage, but the first-mover disadvantage, and high risk." That's why the EU and member states will financially support the early stages, but everyone agrees that "if this is to work, it will have to be ultimately and essentially a commercially viable and commercially driven infrastructure roll-out." Since 1986, European Union research programs have spent 550 million euros on hydrogen-related and fuel-cell-related research, including methods of hydrogen storage and distribution as well as improved fuel cells vehicles, Cox said. Expensive problems remain to be solved. At a conference in Berlin, Germany this past summer, Cox said, the unit cost of the refueling stations was identified as the main problem.

eBay find of the day: Ed Begley's Toyota RAV4 EV

You might know Ed Begley, Jr. from his Emmy-nominated role on St. Elsewhere or as one of the dead drummers in This Is Spinal Tap, his appearances on Arrested Development, Six Feet Under, and Battlestar Galactica, his reality show Living With Ed or from his years as an environmental activist (or, better yet, from previous coverage of him on AutoblogGreen). Ed Begley, Jr. has been advocating on behalf of our planet for several decades now, and the man walks the walk, too. He has done loads of work with environmental organizations. He's got his own line of environmentally friendly cleaning products. Begley is even in a long-standing rivalry with his friend Bill Nye (yes, The Science Guy) to have the lowest carbon footprint. Since 2002, he's been driving the drive as well. That's when he purchased a Toyota RAV4 EV, which is now up for auction on eBay. This car has 119,000 miles on it, but it had its battery replaced in early 2011, and it should have another seven years or so left in it. It's white with a charcoal interior, and has a little bit of cosmetic wear and tear, the normal sort of stuff for a vehicle with over 100,000 miles on it. It was in one accident back in 2003, but doesn't show any other issues. All service history is available from the dealer that sold it in the first place and maintained it since. Additionally, this RAV4 EV comes with a White Clean Air Decal, which allows the driver use of the HOV lane in California. Mr. Begley will even autograph the inside of the hood if you want him to, but it's doubtful the car comes with a Cinco-Fone. The buyer will also get to meet Begley is person and get some photos. Back in 2002, the car sold for $42,000. The current bid is $4,650 with six days to go, and the reserve has not yet been met. Check out the auction for more details.

Toyota teaches weather reporters not to get their forecasts wrong

In some ways, being a weather forecaster on television is one of the easiest jobs on the world. In few other professions can you get your duty utterly wrong for the day and for that to be completely acceptable. Toyota is taking TV meteorologists to task in a new ad in Europe for the Aygo X-Wave with its sliding canvas top. The gimmick here is that the forecasters have to drive an Aygo for a month with a top that's synced to their predictions. For example, if they report sunny weather, then the top opens automatically regardless of whether rain is pouring down. Even if the results are staged, it still provides for a great dose of humor to market the hatchback's massive opening roof.