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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2014 Toyota Camry to get 'significant' attention?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.
According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.
"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."

Next-generation Toyota 86 and Subaru BRZ confirmed

Toyota and Subaru jointly announced today that they would be continuing and expanding their alliance. Toyota will be taking a larger stake in Subaru, bringing the total to 20%, and Subaru will respond in kind by buying shares equal to the value of those purchased by Toyota. In terms of product, the two companies will reportedly swap knowledge in the development of all-wheel-drive systems, battery-electric powertrains and connected/autonomous driving technologies. Oh, and there will be a next-generation Toyota 86 and Subaru BRZ. Despite less-than-stellar sales, the two companies confirmed that the rear-wheel-drive Toyabaru twins will be returning for a sequel. No details about them were provided, but a second-generation has widely been speculated and reported, with Australia's Motor quoting Supra chief engineer Tatsuya Tada confirming as such. "We have a new 86 team," he told Motor. "We have to make a new 86 that surpasses the Supra ... that is what the customer expects." Beyond that, there is rampant speculation of where the rear-drive platform will originate (a derivative of Toyota's TNGA platform, something boosted from Mazda, aliens), as well as what might find its way under the hood (virtually anything would be better than what's there now). A Japanese publication even suggested it might even be previewed next month at the Tokyo Motor Show.  In any event, expect the next-generation Subaru BRZ and Toyota 86 to be a continuous source of interest for the next few years.  Subaru Toyota Coupe Future Vehicles Performance