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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Question of the Day: What (non-Skyline) JDM car to import?

I have been looking into the idea of bringing a four-wheel-drive kei van over from Japan, something like a Honda Street or perhaps even a Mitsubishi Minicab Bravo Route 66, and so I have been researching the various bureaucratic hoops I must jump through in order to bring such a car into my state (Colorado). When I finally tracked down the state official who knew the answers, his very first words were "OK, so what year Skyline do you want to register here?" Yes, Nissan's not-sold-over-here factory-hot-rod of the 1980s and 1990s is what gets shipped over most often, but there are other worthy JDM vehicles. Say, for example, a stunning 1990 Mitsuoka Le Seyde (above), which was far classier than the Excalibur and based on the sporty S13 Nissan Silvia, aka 240SX. Of course, the king of JDM cars is the mighty Toyota Century, and you can get nice legal-to-import examples for reasonable prices. No, you can't get the V12 Century legally – yet; the V12-powered cars don't hit the 25-year-old mark until 2022. So, what's your choice for a 1991 or earlier Japanese-market car to import, assuming that the Skyline is off the table? Related Video: Auto News Honda Nissan Toyota Car Buying nissan skyline questions

Toyota Matrix discontinued for 2014

Between its slow sales and the upcoming redesign of the closely related Corolla sedan, things haven't been looking good for the Toyota Matrix (for some time now). After 10 years on the market, Toyota has officially announced that it will drop the Matrix from its US lineup following the 2013 model year.
The announcement was made as a part of a press release breaking down what's new for Toyota in 2014, but for now, it doesn't look like any Toyota-branded product will fill the Matrix's spot. The Matrix and its sister car, the defunct Pontiac Vibe, were the final vehicles developed under the joint venture between Toyota and General Motors, an arrangement launched back to 1984.