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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota and Mazda in talks to build joint US auto plant

UPDATE: The Toyota-Mazda deal has been announced. A newer version of this story appears here. Toyota Motor Corp and rival Mazda Motor Corp are expected to announce plans on Friday to launch a joint venture and build a new U.S. assembly plant, a person briefed on the matter said. A new auto plant would be a major boost to U.S. President Donald Trump, who campaigned on promises to boost manufacturing and expand employment for American autoworkers. Japan's Nikkei reported on Thursday that Toyota would take a roughly five-percent stake in Mazda Motor Corp to develop key electric vehicle technologies and jointly build a factory in the United States. The deal could be announced as soon as Friday, the newspaper said. The person briefed on the matter, who was not authorized to speak to the media and requested anonymity, confirmed the Japanese carmakers were planning to build a large plant in a yet to be determined U.S. location and planned future joint efforts on electric vehicles. The same source declined to offer further details, however. Toyota, in a statement, said the two companies have been exploring various areas of collaboration under a May 2015 agreement. "We intend to submit a proposal to our board of directors today regarding the partnership with Mazda, however, we would like to refrain from providing further comment at this time," Toyota said in a statement issued by its U.S. operations. Mazda said in statement that "nothing has been decided yet" and added the company "will have a board meeting on this matter today. We cannot comment any further." Toyota, the world's second-largest automaker by vehicle sales in 2016 and Japan's dominant car company, has been forging alliances with smaller Japanese rivals for several years, effectively consolidating the Japanese auto sector. A new U.S. assembly plant would likely become the prize in a fierce competition among Midwestern and Southern states eager to expand manufacturing jobs. Trump in January criticized Toyota for importing cars to the United States from Mexico. The Republican president also threatened to impose a hefty fee on Toyota if it were to build its Corolla cars for the U.S. market at a plant in Mexico. "Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax," Trump said in a post on Twitter. But since January, Trump has praised Toyota for its U.S. investments.

Toyota Alphard and Vellfire JDM minivans look weirder than ever

Around these parts, if you want a Toyota minivan, you'll be looking at the Sienna. But in its domestic market, the Japanese automaker offers an entirely different line of passenger vans. And now it's updated one of its larger models. Or two, we should say. Since Toyota operates parallel dealership networks in Japan, the minivan you see here is sold as the Alphard through Toyopet dealers and the Vellfire in its Netz showrooms. They also get subtly different designs, especially at the front. But stylistic and distribution differences aside, these two models are essentially the same. They're smaller than the Sienna we know in every dimension but height, but larger than the Voxy/Noah and Esquire, and come in a variety of trims and configurations: with a 2.5-liter four, a 3.5-liter V6 or a hybrid powertrain, in seven- or eight-seat configurations, with or without handicapped accessibility, and in trim levels that can more than double their price from the base model to the top Executive Lounge. Initially launched in 2002 and redesigned for 2015, the new Alphard and Vellfire also benefit from a redesigned suspension, better NVH insulation and a more accommodating and upscale interior with new technologies (including a new Panoramic View Monitor, Intelligent Parking Assist and collision-avoidance systems) to make them more comfortable, safer and easier to operate. Between the two models, Toyota expects to sell 7,000 units each month in Japan alone (3,000 Alphards and 4,000 Vellfires) before other markets across Asia are even taken into account. Related Video: Toyota Launches New 'Alphard' and 'Vellfire' Minivans in Japan Toyota City, Japan, January 26, 2015-Toyota Motor Corporation today launched the redesigned "Alphard" and "Vellfire" minivans through dealers across Japan. The vehicles were developed to incorporate the idea of a roomy and luxurious saloon space with a new and unprecedented sense of refinement. The new Alphard and Vellfire possess unshakeable presence with a comfortable ride, exceptional handling stability, and a roomy interior. The Alphard exterior emphasizes luxury, while the Vellfire exterior emphasizes boldness. In addition to high body rigidity, a newly developed double-wishbone suspension was adopted for the rear to achieve a luxurious ride and exceptional handling stability. Extensive sound and vibration dampening and an aerodynamic wind-noise reducing body shape realize a quiet ride at all speeds, befitting of a luxury vehicle.