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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

The 2022 Subaru BRZ and Toyota GR 86 aftermarket upgrader's guide

When you own an enthusiast car, there are few events more nerve-wracking than the introduction of its successor. Should you upgrade? Is it worthwhile? What will it cost you to part out your mods and trade up? Well, there's good news for owners of the outgoing Scion FR-S, Toyota 86 and Subaru BRZ who are considering an upgrade: You might not have to start with a clean slate.  If you’re an owner (or even a casual fan) of the Subaru BRZ/Toyota 86 family of sports coupes, youÂ’re probably already aware that the 2022 models are more like aggressive overhauls than true, ground-up redesigns. Neither company really wants to put a spotlight on the fact that their coupes are a little less "all-new" and a little more "back and better than ever," but in our opinion, this is something Subaru and Toyota should embrace.  Why? In a word: continuity. Look no further than the NA (1989-1997) and NB (1999-2005) Mazda Miata. While they are regarded as distinct generations (the NA defined by its pop-up headlights and simpler lines; the NB by its fixed lamps and swoopier styling) and were offered with different equipment packages, the fundamental underlying chassis remained relatively unchanged. This meant that, in many cases at least, buyers could trade up to a new model but bring along some of their factory and aftermarket accessories because theyÂ’d still fit. The BRZ and GR 86 are meant to be fairly bare-bones vehicles, the idea being that they appeal to those who want limited frills at a low cost and those who prefer to view cars as canvases rather than finished masterpieces. A long-running platform makes an excellent candidate for the latter type of car buyer. So, what does that mean for the 2022 BRZ and GR 86? Well, let's break it down by whatÂ’s truly new, whatÂ’s kind-of-new, and whatÂ’s essentially carry-over, with some guidance from Subaru and Toyota engineers.  2022 Subaru BRZ blue action profile View 22 Photos Spankin' new LetÂ’s start with the obvious: the styling. Even if you can find older aftermarket appearance kits that will fit the new BRZ and GR 86 on paper, they probably wonÂ’t bolt up nicely to the new cars due to their sleek new exterior designs. Wings and spoilers might still bolt up, but donÂ’t count on it, and theyÂ’ll probably look disjointed at best anyway.

Toyota has two all-new 8-passenger SUVs in the works, and one's a Lexus

Toyota announced yesterday that its Princeton, Indiana, manufacturing plant is getting a big $803 million infusion of cash. The reason? Toyota casually dropped that it will soon build “two all-new, three-row SUVs” there. TheyÂ’ll be “designed with the active Gen Y American Family in mind,” which is another way of saying that Toyota is targeting Millennials. In case you missed it, Millennials are in their late 20s and 30s now! That means they have growing families and need more space to put them. Both new SUVs will seat up to eight passengers. The other big reveal is that both will be electrified. WeÂ’re going to assume that means theyÂ’ll be regular hybrids in ToyotaÂ’s case, though thereÂ’s every possibility for a PHEV “Prime” version, too. Both will have semi-automated driving systems, advanced enough that they will “allow for hands-free driving in certain conditions.” Plus, there will be a remote parking system that allows “the driver to park and unpark outside the vehicle using a smartphone.” The last nugget of tech Toyota is sharing with us is that both will use a new “digital key” that turns your smartphone into a quasi key and allows you to share it digitally with others. Another bit of information concerning these two is that one will be a Toyota, and the other will be a Lexus. What these two models will be named is not yet clear. Seeing “three-row SUV,” our minds instantly go to Sequoia. That model is as old as it gets these days, and is deeply in need of a redesign — the current generation launched all the way back in 2008. However, Toyota does not explicitly say that this news pertains to the next-gen Sequoia. In fact, previous reports of the Sequoia shifting its production location to San Antonio lead us to believe that this news has absolutely nothing to do with a potential next generation of the SUV. Coincidentally, the Sequoia is currently built at the Princeton, Indiana, plant thatÂ’s getting this investment — that official switchover to Texas is reported to happen sometime in 2022.  ToyotaÂ’s language in this press release, plus the knowledge that Sequoia is leaving Indiana, all indicates that these two three-row SUVs might not be rough-and-tumble body-on-frame off-roaders. TheyÂ’re likely going to be plenty capable (hitting that “active lifestyle” market), but the focus toward families suggests that comfort could be paramount.