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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.

Best pickup trucks for 2023

In 2023, it seems like there’s a pickup truck for everyone. This wasnÂ’t always the case, as it wasnÂ’t until fairly recently that the midsize truck segment started becoming competitive again, and even more recently that weÂ’ve got choices for economical compact trucks or cleaner electric pickups. As the diversity of choices continues to grow, so does the potential customer base for vehicles with an open bed. Whether youÂ’re looking for something luxurious to drive in style, an absolute workhorse to tow the heaviest of loads, something small and practical, or a dune-blasting monster, youÂ’ve got options. Whatever it is you need it to do, here are what we think are the best pickup trucks for 2023. Before we start really categorizing these trucks, let's go over the scores our editors have given the best-selling pickup trucks in America. Best Full-Size Pickup Trucks for 2023: 2023 Ram 1500: 9.0 2023 Ford F-150: 8.5 2023 GMC Sierra: 8.0 2023 Chevrolet Silverado: 7.5 2023 Toyota Tundra: 7.0 2023 Nissan Titan: 5.5 Best Midsize Pickup Trucks for 2023: 2023 Ford Ranger: 8.0 2023 Honda Ridgeline: 8.0 2023 Jeep Gladiator: 8.0 2023 Nissan Frontier: 7.5 2023 Toyota Tacoma: 7.0 It's worth noting that the Chevrolet Colorado and GMC Canyon were redesigned for 2023, and we like them quite a bit. We haven't yet been able to pass them around to all of our editors in order to give them official rankings, but we're certain they'll come out at or near the top. Now, remember what we said at the outset about there being a pickup truck for every buyer? Let's break it down.   Best luxury truck: Ram 1500 Limited With an exceptionally comfortable interior with high-quality materials, excellent fit and finish, plenty of space, useful technology and a wealth of convenience features, this is the cabin in which weÂ’d want to spend the most time. We especially like touches like the ventilated reclining back seat, clever storage and 12-inch vertically oriented touchscreen. All the American trucks can be ultra-luxurious, though. What really seals the deal for Ram is its choice of either coil spring or air spring rear suspension that provide unmatched ride quality, no matter which you choose. The 1500 Limited will truly keep you feeling kingly on those long hauls. Read our review of the Ram 1500.   Best truck for cowboys: Ford F-150 King Ranch (Honorable mention: Ram 1500 Limited Longhorn) Need a truck to match those new cowboy boots and shiny belt buckle?