2020 Toyota Corolla on 2040-cars

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Despite slow sales, no new Scion models in near-term pipeline [w/poll]

According to a top Toyota executive, the Japanese automaker will not be introducing any fresh Scion models in the near future, Reuters reports. As of August, Scion sales for this year were down 1.6 percent from 2012 and accounted for only 0.3 percent of Toyota's overall US sales. And last month, Toyota Motor Sales USA Senior Vice President Bob Carter informed the 1,000 dealers who carry Scion that they can drop the brand without penalty.
However, never fear - Carter has assured that, while nothing new is coming for at least six months, the company is still very committed to the quirky Scion brand. Toyota launched Scion, which targets the youth market, in 2003, and sales peaked in 2006. The brand currently has five models, with the 2013 best-sellers being the FR-S sports coupe followed by the tC sedan and xB hatchback.
What do you think about Toyota's decision to hold off on introducing new or refreshed Scion models? Are they heading in the right direction, or does this spell doom for the funky Gen Y brand?

Toyota nears $40B cash reserve as calls grow for new investment, payouts

With the April 15 tax deadline just a few months away, our US readers will be faced with a decision should they get a refund: save or spend? It seems this issue is one many of us face whenever there's a windfall, trying to decide whether we should set the money aside in an account of some sort or use it as a down payment on a new car or a trip to the Apple store. Unsurprisingly, major corporations face a similar, albeit more complex, issue.
Take Toyota, for example. With President Akio Toyoda at the helm, the Japanese manufacturer has gracefully weathered recalls and natural disasters, all while turning beaucoup profits. Last quarter, profits quintupled to 434.4-billion yen ($4.3-billion USD), according to Bloomberg. Toyota also upped its forecast for the end of fiscal year 2013 (which ends on March 31 for Japan), to a record 1.9-trillion yen (about $18.8 billion). Now, the Japanese brand is reportedly sitting on a cash pile of nearly $40 billion, leaving Toyoda-san in an envious predicament - what should the company do with all that money?
Some think Toyota should be doing something, anything with that big stack of cash.

The techie choice | 2017 Toyota Prius Prime Quick Spin

The Prius nameplate has been inexorably tied to the green car scene for a long time now. When Toyota unleashed the Prius Prime upon the world, we said it was the best Prius yet. But this is no longer a world where Toyota's hybrids are automatically crowned king. Our recent time with the Hyundai Ioniq trio was a stark reminder that the economical, eco-conscious competition is getting stiffer. We put some miles on a Prius Prime to see how our recent Ioniq Plug-In Hybrid test colors our view of Toyota's prime contender. Our first impression: the Prius design is very clean and inorganic. As sterile as it feels, the design appears to have a lot of actual thought behind it. Our Advanced trim tester is spiritually in touch with the mobile gadget culture, with a huge touchscreen, digitization of seemingly everything, and white and black glossy plastic aesthetic. It's a tech-heavy design that will likely seem familiar to those of us who have been interfacing with Apple designs for the past 10 or so years. The Ioniq Plug-In Hybrid, on the other hand, remains truer to the look and feel most drivers expect from their commuters. It's less about user interface, modes, and drive data, and more about just getting behind the wheel and driving. The Ioniq Plug-In Hybrid hardly even distinguishes itself from its plugless counterparts, opting to go green under cover rather than the in-your-face futurism the Prius projects. It retains the traditional instrument cluster in front of the driver, too, which the Prius Prime lacks. In the Toyota, you'll have to look around the car for the right display with the information you're looking for – there's the huge central touchscreen with all its menus, as well as smaller displays above it on the dash – or you can find your speed on the HUD. The Prius is composed in its handling, but doesn't provide much of the sensory feedback that makes one feel connected to the chassis. The steering feels super artificial, but the car stays fairly flat in the corners without providing too much feedback through the seat of your pants. Hyundai's offering, though, proved to be a surprisingly willing dance partner in the corners. While feeling equally as capable as the Prius, the Ioniq's sense of connection through steering and suspension made the act of stitching one turn after another together enough to get our blood pumping. Sport mode makes the Prius Prime slightly livelier, though.