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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

TMG's super Lexus LS Sports 650 gets track tested

The people at Toyota Motorsport GmbH have been responsible for the Japanese automaker's motorsports efforts since the 1970s, but since Toyota pulled out of Formula One after the 2009 season, the tuning shop has been developing a super sedan based on the Lexus LS called the Sports 650. Details on TMG's first road car have been scarce, but XCAR was recently invited to drive the 641-horsepower Lexus on track.
Here's what we know: the Sports 650 has enough power to sprint to 60 miles per hour in under four seconds, tops out at 199 mph, weighs over two tons and utilizes LFA brakes. Oh, and its twin-turbo V8 bellows like an AMG V8. That last part isn't surprising when considering TMG could become Toyota's in-house tuning arm - like AMG is to Mercedes-Benz. As for the bespoke body kit, fender flares and stacked exhaust pipes? They fit the car well and even remind us a bit of Lexus' other high-performance sedan, the IS F. Currently there are no plans for the Sports 650 to be made into a production car, but we doubt TMG is devoting this much effort developing the LS into a road-rocket for nothing.
Check out XCAR's video below to see the AMG-fighter wrung out on track, and then ponder what could be if TMG were let loose to fiddle with other cars in Lexus' lineup. Now that's something we could get used to!

Toyota reveals latest autonomous tech test bed

Toyota revealed its latest autonomous technology effort Friday, a sophisticated Lexus LS 600hL prototype that showcases its plans to advance in the emerging field. The Lexus is the first developed entirely by the company's in-house Toyota Research Institute and it will focus on the car's ability to learn and see behavior on the road. Toyota is showing the car at the Prius Challenge event at Sonoma Raceway. The Lexus uses Lidar, radar, and sensors, which potentially reduce reliance on mapping. The prototype advances Toyota's last concept vehicle shown at the Consumer Electronics Show in 2013. This one is said to be more flexible and it will focus on Toyota's two autonomous tech pillars, called Guardian and Chauffeur. Guardian is meant to improve safety features, while Chauffeur moves toward full autonomy. "We believe Guardian can probably be deployed sooner and more widely than Chauffeur, providing high-level driver-assist features capable of helping mitigate collisions and save lives, sooner rather than later," Toyota Research Institute Gill Pratt said in a statement. Related Video: Green Lexus Toyota Autonomous Vehicles Luxury Sedan lexus ls