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Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Mazda MX-5 Miata named World Car of the Year

Kicking off Day Two of the New York Auto Show, the World Car of the Year awards are finally being handed out. The overall winner is, as God himself intended, the Mazda MX-5 Miata. It beat the Audi A4 and the Mercedes-Benz GLC-Class. The unique thing about these awards are that they aren't limited to the US domestic market (that's why they're called the World Car of the Year awards). For example, nominees for the overall award included the Skoda Superb, Renault Kadjar, and Subaru Levorg. In the Performance category, the forbidden fruit was repped by the Honda Civic Type R. But both the Civic and the Mercedes-AMG C63 Coupe were beat out by a far more expensive competitor – the new Audi R8. The fourth-generation Toyota Prius and the second-generation Chevrolet Volt, were two of the big finalists for the World Green Car of the Year award. They both lost out, though, to the Mirai fuel-cell car. Yes, a hydrogen car beat out two of the world's premiere hybrids. The luxury race that was perhaps the hardest to predict. That's because each of the three finalists have received near universal acclaim. In the end, though, the BMW 7 Series beat out the Audi Q7 and Volvo XC90. Finally, we have the World Car Design of the Year, where the overall winner (MX-5) and the Mazda CX-3 faced off against the new Jaguar XE. While both the CX-3 and XE are handsome vehicles, the WCOTY committee realized the answer is always Miata, and awarded Mazda's iconic roadster another 2016 award. Related Video: AND NOW THERE IS ONE... MAZDA MX-5 - 2016 WORLD CAR OF THE YEAR NEW YORK – March 24, 2016 - For Immediate Release The Road to World Car journey ended today with the declaration of the MAZDA MX-5 as the 2016 World Car of the Year. The winner was announced during a press conference hosted by the New York International Auto Show, Bridgestone Corporation and Autoneum. 2016 marks the 10th anniversary of the partnership between World Car and the New York show, and the third consecutive year that the World Car Awards have retained their ranking as the number one automotive awards program in the world in terms of media reach. Mazda Motor Corporation is no stranger to the World Car Awards program – now in its 12th year. The Mazda2/Mazda Demio was the 2008 World Car of the Year. While the Mazda3 (2014), Mazda6 (2013) and Mazda MX-5 have all earned "Top Three in the World" status as voted by our 70 plus international automotive journalists that make up the jury.